Digital Marketing Manager

Digital Media Manager

Special Operations Warrior Foundation (SOWF)

Position Overview
The Digital Media Manager is a hands‑on, execution-focused role responsible for designing, producing, and managing all visual communications and digital media for Special Operations Warrior Foundation (SOWF).

This individual serves as the primary designer and content creator for the organization, personally executing the full lifecycle of creative projects—from concept through final production—across print, digital, email, social media, and web platforms.

In addition to design responsibilities, this role manages SOWF’s website, email marketing, social media presence, print production, and vendor relationships, ensuring all materials are visually compelling, on‑brand, and aligned with SOWF’s mission and fundraising goals.

Key Responsibilities
1. Graphic Design & Creative Execution

Personally design and produce all SOWF visual assets, including:

Event invitations, programs, signage, and collateral

Sponsorship materials and donor presentations

Campaign assets and fundraising appeals

Logos and branding for events and initiatives

Scholarship & Family Outreach materials (internal and external)

Execute all design work in‑house (not outsourced) with a high level of quality and attention to detail

Maintain and apply brand standards consistently across all platforms

Manage multiple design projects simultaneously from concept through final delivery

2. Print Production & Direct Mail

Design and manage production of two major annual direct mail appeals:

Memorial Day Appeal

Veterans Day Appeal

Prepare files for print, coordinate with vendors, and oversee production timelines

Ensure quality control of all printed materials

Collaborate with Development on messaging and campaign execution

3. Email Marketing & SOWFocus Newsletter

Manage SOWF’s Constant Contact platform, including:

List management and segmentation

Campaign creation, scheduling, and deployment

Design and produce the SOWFocus newsletter (bi‑monthly):

Layout, graphics, and formatting

Integration of content from Development and Programs

Track performance metrics and optimize engagement

4. Social Media (Design, Scheduling & Posting)

Design all social media graphics and visual content

Write, schedule, and publish posts across all SOWF platforms

Maintain a consistent content calendar aligned with campaigns, events, and organizational priorities

Ensure brand consistency and visual quality across all social channels

Monitor engagement and adjust content strategy as needed

5. Website Management & Optimization

Fully manage the SOWF website, including:

Design, layout, and user experience

Content updates and new page creation

Event pages and campaign landing pages

Maintain integration with DonorPerfect and donation tools

Ensure website is optimized for:

Donor conversion

Mobile responsiveness

Clear storytelling and navigation

6. Swag, Storefront & Vendor Management

Design and procure all SOWF branded merchandise

Manage relationships with printers, promotional vendors, and production partners

Oversee inventory, ordering, and quality control

Manage and maintain the SOWF online storefront

7. Event & Development Support

Design and produce all event‑related materials, including:

Invitations and digital assets

Event programs and signage

Sponsor recognition materials

Support Development efforts through compelling visual storytelling and campaign materials

Qualifications

Bachelor’s degree in Graphic Design, Marketing, Communications, or related field (or equivalent experience)

2–5+ years of hands‑on design and digital media experience

Strong portfolio demonstrating both print and digital design work

Advanced proficiency in Adobe Creative Suite (required)

Experience with:

Website management (WordPress or similar)

Email platforms (Constant Contact or similar)

Social media scheduling tools (Hootsuite)

CRM systems (DonorPerfect preferred)

Strong understanding of print production and file preparation

Excellent organizational and time‑management skills

Ability to manage multiple projects and deadlines independently

Strong attention to detail and commitment to quality

Passion for SOWF’s mission

Key Competencies

Hands‑on creative execution

Ownership and accountability

Strong visual design and layout skills

Project and time management

Attention to detail

Adaptability in a fast‑paced environment

Travel & Event Support

Occasional travel to SOWF events

On‑site support for event setup and execution as needed

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