Marketing & Communications Coordinator (Staff Services Coordinator)

Marketing & Communications Coordinator The Marketing & Communications Coordinator is responsible for planning, developing, and implementing strategic communication, outreach, and recruitment initiatives for the Probation Department. This position oversees the department's social media platforms, creates engaging content, and ensures consistent, accurate, and timely messaging across all communication channels. The coordinator also leads community outreach efforts by organizing events, building partnerships, and representing the department at public engagements. This role supports and enhances recruitment campaigns aimed at attracting qualified candidates to careers in public safety, with a focus on increasing awareness and reaching diverse audiences. The position supervises and trains staff involved in communications and outreach activities, ensuring work is aligned with department goals and standards.
The position serves as a key liaison between the department and the community, helping to build positive relationships and promote transparency and public engagement. Through all communications, the Marketing & Communications Coordinator ensures that messaging aligns with the department's mission, values, and commitment to public safety and rehabilitation.
Typical tasks include developing, implementing, and managing the department's social media strategy across multiple platforms; supervising and guiding staff assigned to the social media and communications team; creating and reviewing content including graphics, videos, written posts, and promotional materials; coordinating recruitment campaigns to support hiring efforts for sworn and non-sworn positions; planning, organizing, and attending community outreach events, job fairs, and recruitment initiatives; collaborating with internal divisions and county departments to ensure consistent messaging; monitoring social media engagement, trends, and analytics to improve outreach effectiveness; ensuring all communications comply with County policies, legal standards, and public information guidelines; responding to public inquiries and assisting in managing the department's public image; assisting in managing the content of the department's website ensuring alignment with department guidelines, accuracy, quality and ADA compliance by coordinating the resources of various departments; assisting with branding, messaging, and strategic communication planning; assisting with preparation of department outcome reports; and performing other duties and special projects as assigned.
Minimum qualifications include knowledge of principles and practices of public relations, marketing, and communications; social media platforms, trends, and engagement strategies; content creation tools, including graphic design and video editing software; recruitment strategies and workforce outreach methods; basic principles of law enforcement/probation operations and public safety messaging; and applicable laws, regulations, and policies related to public information and government communications. Skills/abilities include strong written and verbal communication skills with the ability to tailor messaging to diverse audiences; ability to develop creative, engaging, and professional content; effectively function under multiple deadlines; interpret, explain and apply federal, state, local and department policies, procedures, laws, rules and regulations; leadership and supervisory skills to effectively manage a team; organizational skills to coordinate multiple projects, events, and deadlines; analytical skills to interpret engagement data and adjust strategies accordingly; ability to build and maintain effective working relationships with staff, partner agencies, and the public; exercise sound judgment and professionalism in a public-facing role; and adaptability in a fast-paced environment with evolving priorities.
Education/experience requirements include either a Bachelor's degree in Public or Business Administration, Communications, Marketing or Public Relations, or closely related field from an accredited college/university AND one (1) year of progressively responsible, journey-level experience in public relations, marketing, communications or related fields; or completion of sixty (60) college semester units in Public or Business Administration, Communications, Marketing or Public Relations, or closely related field from an accredited college/university AND three (3) years of progressively responsible, journey-level experience in public relations, marketing, communications or related fields. Progressively responsible experience in a related area may be substituted for the required education on a year-for-year basis.
Special requirements include the ability to pass a thorough background investigation, including fingerprinting. Note: No felony convictions. Must be of good moral character and must not have been convicted of a crime for which the punishment could have been imprisonment in a Federal penitentiary or State prison.