Digital Advertising Specialist

divh2Digital Advertising Specialist/h2pCaseGuard is expanding its team and seeking a Digital Advertising Specialist who is passionate about driving growth through digital advertising. We are looking for a self-motivated individual who is proactive in testing, optimizing, and scaling campaigns across multiple platforms. The Paid Media Specialist will be responsible for managing Google Ads, LinkedIn Ads, and Meta Ads, analyzing performance data to improve ROI, identifying new opportunities for audience targeting, and collaborating with the marketing team to align campaigns with overall business goals./ph3Responsibilities:/h3ullistrongCampaign Strategy:/strong Collaborate with the marketing team to develop and execute comprehensive paid media strategies aligned with company objectives, including lead generation, pipeline acceleration, and brand visibility./lilistrongPlatform Management:/strong Manage and optimize campaigns across platforms including Google Ads, LinkedIn Ads, and Meta Ads to ensure maximum efficiency and ROI./lilistrongAd Creation:/strong Partner with the creative team to develop compelling ad copy, visuals, and formats tailored to target B2B audiences in compliance-driven industries (legal, government, healthcare, education, etc.)./lilistrongAudience Targeting:/strong Build and refine audience segments using customer data, remarketing lists, and platform tools to deliver highly targeted and relevant campaigns./lilistrongBudget Management Analysis:/strong Track and allocate media spend across campaigns, ads, and keywords; conduct ongoing bidding optimization; and provide data-driven recommendations to maximize ROI./lilistrongA/B Multivariate Testing:/strong Design and execute tests on bidding strategies, keywords, creatives, headlines, and landing pages to improve CTRs, CVRs, and overall campaign performance./lilistrongPerformance Monitoring Optimization:/strong Measure, analyze, and interpret campaign KPIs (CPC, CTR, CPL, ROAS, etc.), providing actionable insights and recommendations for continuous improvement./lilistrongReporting Attribution:/strong Develop and deliver regular performance reports for marketing leadership and stakeholders, including insights on lead quality, funnel progression, and attribution models./lilistrongCompliance Best Practices:/strong Ensure all campaigns adhere to advertising regulations, platform policies, and CaseGuards brand standards./lilistrongIndustry Trends:/strong Stay ahead of industry trends, platform updates, and emerging ad technologies to identify new opportunities for innovation and growth./lilistrongCollaboration:/strong Work closely with marketing, sales, and web teams to align paid media campaigns with broader go-to-market strategies, SEO initiatives, and content marketing efforts./li/ulh3Qualifications:/h3ulliBachelors degree in Business, Marketing, or related field (or equivalent work experience)./liliProven experience managing and optimizing paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads (B2B SaaS experience strongly preferred)./liliExperience with web analytics tools such as Google Analytics, Google Tag Manager, and UTM tracking./liliStrong understanding of customer segmentation, targeting, and customer journey mapping./liliStrong understanding of SEM, PPC, paid social, display, and retargeting strategies./liliStrong communication skills with the ability to translate complex data into actionable insights./liliAbility to manage budgets effectively and optimize for ROI./liliSelf-motivated, proactive, and able to thrive in a collaborative, fast-paced environment./li/ulh3Benefits:/h3ulliCompetitive Salary/liliStock Option/liliMedical, Dental, and Vision Insurance/lili401K/liliPaid Vacation/liliTen paid holidays per year/liliFriendly and Learning environment/li/ulh3About CaseGuard/h3pCaseGuard is a software company that helps law enforcement agencies, federal agencies, hospitals, schools, airports and others manage all their media redaction needs in one easy to use redaction software. CaseGuard Studio is one of its kind. Our team is driven by a passion for great software design, the creation of great products and the creative process, CaseGuard implements innovative ideas across multiple services and agencies./ppWe invest in people. We nurture skills that are consistent with both our values and our future strategy. Our passionate pursuit of excellence, the application of our creativity to solve our clients challenges, our technical expertise and our collaborative spirit are measures of our success./p/div