SEO & Website Manager Job at IANS Research in Boston

We are looking for an SEO & Website Manager to manage the performance, governance, and evolution of our website as a primary growth and demand engine. This role sits at the intersection of content, SEO, user experience, and analytics—ensuring our site is discoverable, high-performing, and continuously optimized for both human users and AI-driven search.

You will act as the central point of accountability for the website, managing day-to-day updates while leading ongoing optimization initiatives that improve engagement, and conversion. This role blends strategic thinking with hands‑on execution in a high‑trust, expert‑led environment.

This role requires a minimum of 2 days in the Boston, MA office.

$88,000 - $110,000 + bonus

Key Responsibilities

Develop and execute a comprehensive SEO strategy aligned with business and growth objectives across technical, on‑page, and content optimization

Coordinate keyword research and content optimization across product, persona, and industry pages

Optimize content and site structure for emerging AI‑driven discovery (e.g., entity‑based search, generative results, and expert attribution)

Optimize for authority, trust, and expert credibility—not just volume

Monitor keyword rankings, organic traffic trends, and search performance opportunities

Collaborate with the content marketing team to ensure all content is optimized for search

Conduct site audits, identify and resolve technical SEO issues related to crawlability, indexing, site speed, structured data, and internal linking

Conversion & User Experience Optimization

Optimize landing pages, forms, and CTAs to improve conversion rates

Design and run A/B tests, iterating based on performance data

Analyze and improve user journeys to reduce friction and increase engagement

Web Projects & Continuous Improvement

Draft, optimize, and structure website pages in collaboration with content and subject‑matter experts.

Lead site enhancements such as:

Optimizing for AI search and discoverability

Improving navigation

Implementing and managing content ungating strategies

Adding and maintaining dynamic content experiences

Manage multiple website initiatives simultaneously, owning execution from concept through launch

Analytics & Reporting

Own web analytics, including GA4, dashboards, and core KPIs

Translate performance data into clear, actionable insights and recommendations

Regularly report website performance and optimization opportunities to stakeholders

Content Management & Governance

Design and maintain scalable content and information architecture across products, personas, industries, and capabilities

Publish, update, and retire website content to ensure accuracy, relevance, and consistency

Maintain clear content governance standards, including ownership, review cycles, and lifecycle management

Ensure site content aligns with brand, messaging, and compliance requirements

Ensure website content and structure support SEO best practices

Cross-Functional Coordination

Serve as the central point of contact for all website marketing‑related requests

Prioritize and manage requests from marketing, product, events, and content teams

Align stakeholders on timelines, tradeoffs, and impact

Qualifications & Experience

5+ years of experience managing SEO strategy & websites with a strong focus on demand gen optimization

Hands‑on experience with GA4, SEO tools (e.g., Google Search Console, Ahrefs, SEMrush), and CMS platforms

Strong understanding of modern SEO, including AI-driven search and content discovery

Proven ability to optimize conversion funnels and user experience

Comfortable balancing strategic planning with hands‑on execution

Strong communication skills and experience working cross‑functionally

Comfortable presenting insights and recommendations to senior stakeholders

What Success Looks Like

Increased organic visibility and high‑intent traffic

Improved conversion rates and user engagement across key pages

Clear, actionable reporting that informs business decisions

A well‑governed, high‑performing website that scales with the business

The website’s primary role is to drive qualified engagement with IANS research, advisory, and events—converting senior security leaders, not casual traffic

Clear alignment between website structure, product strategy, and how CISOs evaluate IANS.

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