Foundry’s B2B brands have built direct audience relationships through websites, newsletters, events, and community for decades. The mandate now is toaccelerate:Grow those audiences significantly, deepen engagement, and makeone-to-one audiencerelationships the dominant revenue driver across the portfolio.
As Global Editorial Director- B2B,you will own editorial identity and strategy for five globallyrecognizedenterprise brands, leada team organized bydesksand topicality, andoperateas a peer to our Editorial Director- Consumer. Each brandleans intoits own distinctive voice, while centralizedfunctionsacrossaudiencedevelopment,content operations (SEO/GEO), video, and revenue provide the shared infrastructure behind them all. This position will be required to be in the office full-time.
Your job, simply:Make B2B editorial the single most valuable driver of audience growth across the Foundry ecosystem.
MORE ABOUTYOUR BRANDS
- CIO, CSO,Computerworld,NetworkWorld—Role-based audiences: IT leadersand professionalsdefined by their job and decision authority.
- InfoWorld —Topic-based audience: developers and architects defined by the(AI)platforms and tools they use.
WHAT YOU’LL DO
- Define the voice, positioning, and content strategy for each brand-develop adistinctive identityfor each,withall sharinga singleoperational backbone.
- Apply the role-based vs. topic-based audience distinction asagoverning principle across the portfolio.
- Treat AI as infrastructure woven through every brand’s coverage, not a standalone beat.
Buildateamofcreator-journalists
- Recruitanddevelopcreator-journalists who combine deepsubject matterauthoritywithmulti-platformpresence-across articles,newsletters, video, social,andevent stages.
- Cultivate individual editorial voices that build subscriber relationships and become trusted names in their fields.
- Expand the subscriber base and increase engagement across every brand,ensure every editorial surface-article, newsletter, video, event session-feeds the subscriber pool.
- Keep audiences inside the Foundry media ecosystem: moving readers across brands, into events, and back again rather than losing them to external platforms.
- Own a composite audience-quality scorecard spanning reach quality, relationship depth, revenue contribution, and platform capital.
Designcontentfortwoworlds
- Every piece of B2B contentshouldwork in two modes: machine-readable for AI and search surfaces (structured, data-rich,andoptimizedfor LLMs) and human-first for trust and community (personality-led, opinionated, relationship-building). Youreditorialoperationdeliversboth,everytime.
Integrateacrosstheorganization
- Partner withourContent Operationsteamon publishing workflows and cross-brand content flow,with Audience Revenue on subscriptions and paywalls,with Video & New Media ondistributing content across all platforms,and with Events on editorial-to-event programming.
- Support commercial strategy without compromising editorial integrity. Managebudgetsandresourcesagainstthecontentmodellinkframework.
- Represent Foundry’s B2B brands externally-on stage, on panels, across digital channels.
HOW YOU’LL BE MEASURED
- Subscriber pool growth per brand (newsletter + registered + paid).
- Audience quality and engagement depth across all five brands.
- Anonymous-to-addressable conversion rate on editorial landing pages.
- Cross-brand and cross-platform audience retention within the Foundry ecosystem.
- SEO and GEO performance: organic visibility, AI-surface citation rates.
- Budget and resource management againstforecast.
WHAT YOU BRING
- 10+ years in editorial leadership in B2B technology, enterprise media, or an adjacent industry.
- An established network across the enterprise IT world-relationships with CIOs, CTOs, vendors, analysts, and conferenceorganizersyou can activate from day one.
- Track recordleading high-performing, globally distributed editorial teams withnamed-brand authority.
- Deep understanding of enterprise ITbuyers-their roles, their decision journeys, their pain points.
- Fluency in audience strategy: growing websites, newsletters, community, and events-not just page views and programmatic reach.
- Experience building or running a creator- or personality-led editorial model.
- Comfort in alayeredorganization-leading through influence as much as directauthority, andpartnering with shared functions that serve multiple brands.
- Strong editorial judgement paired with commercial awareness and data literacy.