Social Media Manager

Position Title: Social Media Manager

Department: Advertisement

FLSA Status: Non-Exempt

Essential Duties & Responsibilities:

Design, execute, and analyze social media strategies across multiple platforms (Instagram, TikTok, Pinterest, Facebook, Twitter and more) that are on-brand, effectively encourage engagement and sharing

Conceptualize and schedule compelling daily IG stories that encourage engagement, connect with our audience, tell our brand story, and drive sales

Day-to-day posting on social channels and help execute strategies – communicating with internal teams and clients about that content

Create graphic designs, copywrite, and photograph as needed to produce engaging social content that is consistent with our voice & style, while also aligning with our community's KPIs

Work directly with the General Manager and Marketing Director to maintain brand voice and look/feel, while also pitching new ideas, concepts and trends

Generate, edit, publish and share engaging automotive content daily (e.g. original text, photos, videos and news)

Thorough knowledge and understanding of the principles of advertising, marketing and digital media

Stay up to date on industry trends to determine appropriate content that promotes culture relevance and consumer education to overcome buying objections in advance with accurate information

Experience in successfully concepting and managing strategic social marketing projects

Excellent written and verbal communication skills

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience:

High school diploma or general education degree (GED); or six months to one year related experience and/or training; or equivalent combination of education and experience.

Language Skills:

Ability to read and interpret documents such as procedure manuals. Ability to write routine reports and correspondence. Ability to effectively present information in one-on-one and small group situations to patients, employees and the general public.

Other Skills & Abilities:

Skill and ability to operate a computer. Skill and ability to organize and prioritize work. Skill and ability to meet deadlines and operate office equipment. Skill and ability to use company software.

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