Marketing Lead

About Mecka AI
Mecka AI is building the data infrastructure layer for robotics and embodied AI.

We design and operate global systems for data capture, data labeling, and hardware-enabled workflows used by leading AI and robotics teams. Our work sits at the intersection of software, operations, and real-world execution — where reliability, speed, and quality all matter.

The Role
We’re hiring a Marketing Lead to own shared marketing services across Mecka , including paid acquisition, inbound demand generation, and global PR .

This is a high-impact, 0 → 1 role responsible for building and scaling how we generate demand, shape our narrative, and convert inbound interest into pipeline .

You will operate across ads, content, inbound funnels, and PR , working closely with leadership, sales, and product to ensure we consistently drive high-quality inbound and strong market positioning .

Responsibilities
Paid Acquisition & Growth

Own and scale paid channels (Google, LinkedIn, Twitter/X, etc.)

Manage budget allocation, targeting, and creative testing

Optimize for high-quality inbound leads and pipeline conversion

Continuously test and iterate on campaign performance and ROI

Inbound & Funnel Optimization

Build and optimize inbound flows from first touch → conversion

Improve website, landing pages, and conversion funnels

Define and track key metrics across the funnel ( traffic → leads → qualified pipeline )

Partner with sales to ensure strong lead qualification and follow-up systems

Global PR & Narrative

Own PR strategy and execution across major media outlets

Manage relationships with journalists, publications, and external partners

Drive press coverage, announcements, and narrative positioning

Shape how Mecka is positioned in the market ( AI, robotics, data infrastructure )

Content & Distribution

Oversee creation and distribution of high-signal content (case studies, announcements, technical content)

Ensure consistent messaging across all channels

Leverage content to support inbound growth and PR efforts

Partner with internal teams to extract and publish customer wins and insights

Systems & Analytics

Build dashboards to track campaign performance, inbound metrics, and ROI

Monitor and improve CAC, conversion rates, and pipeline quality

Implement tools and systems for scalable marketing operations

Continuously refine strategy based on data and performance insights

Who You Are
Required Experience

5+ years of experience in marketing, growth, or demand generation

Experience owning paid acquisition and inbound funnels

Experience working with PR, media, or brand positioning

Strong understanding of B2B marketing and lead generation

Experience working cross-functionally with sales and product teams

Strong Signals

Experience at a high-growth startup or scaling company

Experience marketing to technical audiences (AI, robotics, infrastructure, etc.)

Strong track record of driving inbound pipeline and measurable growth

Experience managing external agencies or PR firms

Strong analytical mindset with focus on performance and ROI

You Are

Highly ownership-driven and execution-focused

Strong at balancing creative and analytical thinking

Comfortable operating in 0 → 1 and fast-changing environments

Clear and structured in how you think about funnels and growth

Focused on driving real business outcomes, not vanity metrics

Why This Role

Own and build marketing from the ground up

Direct impact on pipeline, revenue, and company positioning

Work closely with leadership on narrative and go-to-market strategy

Opportunity to define how Mecka is perceived in the AI and robotics ecosystem

High ownership role with significant upside

#J-18808-Ljbffr