Associate Media Director

Company description

On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”

More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.

Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples’ lives and to culture. They help build ideas in the world, and they leave something behind.

Overview

The Associate Media Director, Digital (AMD) leads a media client team in the development and execution of media plans for a diverse portfolio of clients. An AMD at Fallon must be an intuitive, independent thinker and unflinching team mentor. The position places equal emphasis on creative solutions to media challenges and planning/executional rigor as it does on senior leadership within the full-service agency. We prioritize diverse, unique experience, and, above all, creativity.

Responsibilities

Develop and execute creative multi-platform digital media solutions based on client needs

Steward the execution of plans, goals, and budgets

Support media strategy development

QA in platform and review team channel recommendations

Oversee trafficking and tagging planning and implementation across all applicable channels

Oversee campaign execution from buying to campaign reporting

Build and analyze target audience using syndicated tools and in platform

Maintain agency relationship with senior clients and outside vendors to foster development and execution of media plans

Work with Supervisor and GMD to identify Publicis Groupe solutions and opportunities within the media plan

Lead internal brainstorm sessions in the strategic development process

Create buyable “big ideas” that align with client objectives

Manage day-to-day client requests

Participate in agency-wide strategic initiatives and new business pitches

Regularly keeps department and agency up to date on industry and cultural trends

Manage, trains, and mentor junior team members and hold accountability for performance of direct reports

Facilitate cross department communication for full-service business

Qualifications

This position requires 7+ years’ experience working in digital media, including some time in a managerial role.

Deep understanding of programmatic platforms (The Trade Desk, CM360, Freewheel, AmazonDSP, etc.)

Experience setting up campaigns within Google and/or social platforms (Meta, TikTok, etc.) preferred

Proficiency in media-related planning tools (e.g., Comscore, Nielsen, IMS, etc.)

Strong written and verbal communication skills

Proficiency in Word/Excel/PowerPoint/Keynote

Strong written and verbal communication skills

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $97,375.00- $139,965.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be May 15th.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.