Marketing Manager

Marketing Manager

SkyWater is partnering with a leading building materials and millwork company that distributes their products nationwide. Our client has a strong reputation for customer service and operational excellence.

Position Overview
The Marketing Manager is responsible for leading and developing a high-performing marketing team to drive brand and product awareness, customer engagement, and marketing support within an established B2B customer base. This role partners cross-functionally with Sales, Operations, and Product teams to create integrated marketing strategies that strengthen market presence and support measurable business growth.

Key Responsibilities

Lead, mentor, and evaluate a team of marketing specialists and coordinators to achieve quarterly and annual goals

Develop and execute integrated marketing plans across print, digital, events, public relations, and content marketing to generate qualified leads and nurture prospects

Manage the annual marketing budget in partnership with Accounting, optimizing spend and tracking ROI across initiatives

Ensure brand consistency across all channels, including website, social media, digital and print collateral, advertising, showrooms, and trade materials

Analyze marketing performance using data and analytics tools; provide insights and recommendations for continuous improvement

Collaborate with Sales, Customer Support, and Product teams to align messaging with product updates, launches, and business priorities

Identify and support cross-functional process improvement initiatives

Manage external agencies and vendors to ensure quality, consistency, and timely delivery of marketing assets

Develop and maintain documentation, training, and best practices for marketing processes and tools

Required Skills & Qualifications

Strong project and budget management capabilities

Proven experience leading and developing teams

Excellent written and verbal communication skills

Strong copywriting, editing, and proofreading abilities

Experience with Google Analytics and SEO/SEM tools

Proficiency in social media platforms and digital advertising (Facebook, Instagram, LinkedIn, YouTube, Pinterest)

Familiarity with Microsoft Office, Adobe Creative Suite, and Canva

General understanding of AI tools (such as ChatGPT or Microsoft Copilot)

Analytical mindset with a data-driven approach to decision-making

Ability to collaborate effectively across teams and influence stakeholders

Education & Experience

Bachelor’s degree in Marketing, Business, Communications, or a related field

5+ years of progressive marketing experience, including at least 2 years in a leadership or supervisory role

Experience in manufacturing, building products, or a related industry is a plus

Work Environment & Expectations

Primarily in-office role with a standard 40-hour workweek; schedule may vary based on business needs

Occasional travel may be required for trade shows, client visits, and vendor meetings (up to 25%)

Frequent computer use with extended periods of sitting; occasional standing, bending, and light lifting (up to 25 lbs)

Regular collaboration with internal teams and external partners

Work may occasionally involve interaction with production or warehouse environments

Additional Information

This role requires the ability to work both independently and collaboratively in a fast-paced environment

Reasonable accommodations will be provided in accordance with applicable laws

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