Marketing Director

If you're driven to strengthen communities, inspire connection, and lead meaningful change - this is your moment.

Job Description

As the Marketing Director, you will serve as the strategic architect of how the YMCA engages communities across the region. This role goes beyond marketing - it's about advancing the mission impact through unified, data-informed strategy that fuels growth, deepens relationships, and elevates the YMCA's voice. You will balance big-picture strategy with hands-on execution, ensuring every campaign and touchpoint reflects our core values of caring, honesty, respect, and responsibility.

Qualifications

Proficiency in Canva, Adobe Creative Suite, Microsoft Office 365 & Teams, Google Workspace & Analytics; with working knowledge of content management and scheduling tools.
Familiarity with key social media platforms and tools, including Meta Business Suite, LinkedIn, Youtube, Twitter, & Instagram.
Understanding of videography and video editing best practices.
Previous experience in marketing, communications, or a related field.
Strong verbal and written communicaiton skills, with the ability to collaborate and communicate effectively across teams and platforms.
Essential Functions

Leading with Strategic Vision

Develop and execute an integrated marketing strategy
Translate priorities into measurable results

Elevate the Brand

Champion a consistent, compelling voice across all channels
Lead storytelling that highlights community impact and builds trust

Drive Community Engagement

Design campaigns to increase membership and program participation
Partner across teams to support fundraising and community outreach

Own the Digital Experience

Oversee website, email, social media, paid media, and member app
Support daily management and content production

Cause-Driven Leadership Competencies

Leadership: Inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives recognition as appropriate.
Analytical skills: Synthesize complex or diverse information.
Problem Solving: Identify and resolve problems in a timely manner as well as skillfully gather and analyze information.
Communication: Speaks clearly and persuasively; listens and gets clarification when necessary; responds informatively to questions.
Quality Management: Explore ways to improve and promote quality; demonstrate accuracy and thoroughness; and maintain compliance with legal and regulatory aspects.
Judgement: Display willingness to make decisions; exhibit sound and accurate judgment; and make timely decisions.
Planning and Organization: Prioritize and plan work activities; use time efficiently; and develop realistic action plans.
Professionalism: Approaches others in a polite and tactful manner; maintains compusre and reacts well under pressure; treats others with respect and consideration; accepts responsibility for own action; follows through on commitments.
Adaptability: Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the solution; able to deal with occasional change, delays, or unexpected events.
Required Certifications

Commitment to the YMCA mission, vision and values.
Must attend New Employee Orientation within 30 days of hire.
Complete CPR/AED and online trainings.
Learn all emergency procedures and action plans for the facility.

Ymca Careers
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