Lifecycle Marketing Specialist

About Removery:
Join us at Removery - the global leader in laser tattoo removal. We aim to normalize tattoo removal and empower people to feel comfortable in their skin. We provide the highest quality of service and care at every stage of our clients’ removal or fading journeys.

Removery was formed in 2019 through amergeof the four leading tattoo removal brands. Now, with more than 160 studioslocatedin the United States, Canada, and Australia, and over two million successful treatments to date – we have raised the standard for the entire industry.

Using best-in-class innovativePicoWay® laser technology, we ensure safe and effective tattoo removal. The foundation is in place continue growing globally, as we are committed to making tattoo removal safe and accessible to as many people as we can.

Position Overview
The Lifecycle Marketing Specialist will play a key role in driving customer engagement, retention, and revenue throughout the entire customer journey. Partnering closely with the broader Marketing team and our call center, this role is responsible for executing personalized, data-driven campaigns, managing, and optimizing automated life-cycle journeys, and continuously improving performance across all stages from acquisition through loyalty. This is an exciting opportunity for an analytical, growth-oriented marketer to deepen their expertise in lifecycle marketing while making a measurable impact on customer experience and business outcomes.

Key Responsibilities

Build and deploy lifecycle marketing programs across email, push, SMS, and in-app touchpoints throughout the client journey

Own day-to-day program operations across lifecycle stages: welcome, onboarding, engagement, retention, win-back, and advocacy ensuring timely, accurate deployment

Own end-to-end onboarding programs ensuring new customers receive timely communications that drive early engagement

Manage post-treatment follow-up sequences, coordinating send timing, content accuracy, and personalization

Drive customer advocacy and referral program success by owning communication workflows, monitoring participation, and creating a seamless experience for advocates

Execute QA email and SMS campaigns in Salesforce Marketing Cloud, ensuring accurate audience targeting, correct send logic, and on-time delivery

Manage and refine automated customer journey workflows including triggers, wait steps, and branching logic

Implement segmentation strategies using behavioral, demographic, and engagement data to deliver personalized, relevant content at scale

Design, execute, and analyze A/B tests across subject lines, content, send times, and CTAs

Enforce brand voice, tone, and compliance standards (CAN-SPAM, TCPA) across all email and SMS communications, including opt-out handling and suppression list management

Plan and execute seasonal campaigns (Black Friday, holiday, etc.) coordinating copy, segmentation, and send schedules

Drive revenue growth through personalized upsell, cross-sell, and package upgrade campaigns powered by purchase history and treatment progress data

Implement reactivation campaigns using lapse duration and prior engagement data

Coordinate promotional timing with field operations to align with in-location capacity

Support new market launch communications driving awareness and early acquisition in emerging locations

Track core metrics (open rate, CTR, conversion, revenue attribution, unsubscribe) and generate weekly, monthly, and ad-hoc performance reports

Monitor churn and retention patterns by segment and lifestyle stage; conduct post-campaign analysis on promotional and lifecycle programs

Compile NPS and satisfaction data, synthesize into summaries, and route key themes to stakeholders

Manage day-to-day operations of platform, including campaign configuration, template management, and platform health monitoring

Maintain database health through list audits, duplicate suppression, invalid address removal, and opt-out compliance

Monitor and troubleshoot deliverability metrics: bounce rates, spam complaints, sender reputation, and inbox placement

Document platform workflows, segment logic, campaign templates, and integration specifications

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent practical experience

At least five years' professional experience in email marketing or lifecycle marketing

Ability to work on-site from Removery’s global headquarters in Austin, TX at least 4 days per week, excluding approved time off and business travel

Preferred Qualifications

Advanced experience with email marketing platforms; Salesforce Marketing Cloud is preferred

Experience with A/B testing and campaign optimization

Strong analytical skills and data-driven mindset

Understanding of email deliverability best practices

Excellent writing and communication skills

Experience with marketing automation

Basic HTML/CSS knowledge

This role is ideal for a detail-oriented marketer who is passionate about executing data-driven customer engagement programs and ready to grow their lifecycle marketing expertise.

Benefits

Comprehensive Medical, Dental, Vision

Company paid Life Insurance

Additional optional coverages such as Short and Long-term disability, Flexible Savings Accounts, etc.

Paid Parental Leave based on tenure

Eight (8) company paid holidays plus additional floating holiday

15 days of Paid Time Off

8 hours of paid volunteer time per year

401(k) Program with generous company match

Team Member Referral Bonus Program

Employee Assistance Program – resources to help you manage work-life balance

Collaborative work environment with an amazing culture, committed to diversity and inclusion

Ongoing training and opportunities for advancement with a growing global company

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability needed. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.

We are deeply committed to attracting talented team members from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas.

Equal Opportunity Employer

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