Content Strategist - Marketing & Sales Enablement

Responsibilities

Develop and refresh marketing and sales enablement content (proposal content, collateral, web/digital content, pitch decks, case studies, and other resources).

Draft, edit, and optimize content from briefs and insights (including appropriate use of AI and SEO/user best practices).

Partner with SMEs and stakeholders to gather inputs (interviews/research), translate complex topics, and align messaging to go-to-market strategy.

Coordinate with designers/multimedia teams and manage reviews to deliver polished, audience-ready assets.

Promote adoption of content systems and tools by coaching stakeholders on effective use and best practices.

Co‑manage the firm’s library of proposal content and marketing collateral.

Use content management systems and taxonomies to maintain large content libraries, including tagging and metadata.

Use proposal management/automation tools to build customized templates for proposals, pitch decks, and other sales materials.

Apply editorial judgment to ensure quality, accuracy, consistency, usability, and alignment with brand and style standards.

Maintain public accounting professional standards and client confidentiality, with strong attention to detail.

Use creative problem‑solving to support pursuit strategy, partners, and practice teams, emphasizing scalable, accessible AI‑and technology‑enabled solutions.

Qualifications

Bachelor’s degree in marketing, communications, professional writing, journalism, English, or a similar discipline from an accredited college or university, or equivalent experience required.

Minimum of three years of increasing responsibility and demonstrated experience with marketing content, copywriting, and/or business writing in complex or technical subject areas.

Experience with the development of proposals or pitches in a professional services or corporate environment a plus.

Experience collaborating with cross‑functional teams and stakeholders at all organizational levels throughout the creative process.

Demonstrated writing, editing, content management, project management, and design skills with a strong attention to detail.

Exceptional communication, organizational, problem‑solving, and critical thinking skills with the ability to thrive in a collaborative environment.

Comfort working with ambiguity and exercising judgment in complex, stakeholder‑driven situations.

Advanced Microsoft Office skills, including Word, PowerPoint, and SharePoint.

Hybrid Work Arrangement
Hybrid

Benefits
We are pleased to offer eligible staff a robust benefits package. Eligibility and contribution requirements for some of these benefits vary based on the number of hours staff work per week. Highlights include health, dental, vision, disability, and life insurance. In addition to this, eligible staff are able to take advantage of our Flexible Time Off and various pre‑determined holidays, as well as a 401(k) plan, flexible benefits plans, business‑related travel expense, lodging, and meal reimbursement for business‑related use. A pension plan is also available for eligible administrative and paraprofessional staff. A discretionary bonus plan is available for eligible staff. Plante Moran also offers some contingent staff positions the option to elect health insurance in addition to limited paid sick time.

Equal Opportunity Employment Statement
Plante Moran is an Equal Opportunity Employer. Plante Moran maintains a drug‑free workplace. Plante Moran is committed to a diverse workplace. We strive to create a culture where each person feels accepted and valued. We believe that each person’s ultimate potential begins with first acknowledging their inherent dignity. When we can recognize — and celebrate — our many human differences, we’re able to create a workplace where all staff feel a sense of belonging and an opportunity to succeed. This allows us to attract and retain the best talent, serve clients through diverse thinking, and better represent and support the various communities in which we live and work.

Compensation
The compensation range reflects the base salary we reasonably expect to pay for this position across our offices in the following regions: CO, IL, OH, and MA. The compensation range for this role in CO, IL, OH, and MA is: $58,000.00 - $90,000.00.

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