Paid Media Specialist

Placement Type:

Permanent

Salary:

$80,000-100,000 Salary

Start Date:

Jun 1, 2026

EXCITING NEWLY CREATED PAID MEDIA SPECIALIST OPPORTUNITY

We're partnering with a dynamic, entrepreneurial home warranty company that has grown significantly since its founding five years ago. This is a rare opportunity to step into a high-visibility paid media role where you will be tasked with building a multi-million-dollar Google Ads campaign from nearly the ground up.

This role is ideal for a strong hands-on marketing professional who enjoys conceptualizing and scaling metric-driven Google campaigns with a heavy focus on lead generation. It's a strong fit for someone from the client or agency side who has built Google campaigns across insurance, mortgage, lending, warranty, or other aligned verticals.

What You'll Do:

Architect, launch, and build a multi-million-dollar Google Ads campaign from the ground up, owning strategy, structure, and day-to-day execution
Drive lead generation performance through disciplined bid strategy, keyword refinement, audience targeting, and continuous A/B testing
Optimize landing page experiences and conversion paths to maximize campaign ROI
Monitor campaign analytics, produce performance reports, and deliver actionable insights to leadership
Expand the paid media footprint into additional channels (paid social, programmatic, etc.) once Google Ads performance is established
Stay current on Google Ads innovations - including AI Max, Performance Max, and conversion optimization best practices - and apply them proactively
What We're Looking For:

Proven, hands-on experience building and scaling Google Ads campaigns in insurance, mortgage, lending, warranty, or adjacent verticals
Deep familiarity with Google Ads best practices: bid strategy, keyword management, match types, negative lists, Quality Score optimization, and A/B testing
Strong working knowledge of AI-powered Google Ads features (AI Max, Performance Max, Smart Bidding) and conversion optimization techniques
Experience with landing page best practices and ability to collaborate with design/dev teams to improve conversion rates
Analytical mindset with proficiency in Google Analytics, Google Tag Manager, and campaign reporting tools
Ability to balance strategic thinking with hands-on execution in a lean, fast-moving environment
Clear, confident communicator who can translate campaign performance into business-level insights for executive stakeholders
Why This Role:

Stability and longevity - an established, family-owned organization with deep roots and strong leadership
Opportunity to own and shape a high-profile paid media function with the CMO and gain full executive visibility
Potential for Hybrid work environment: 3 days onsite / 2 days remote

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