Photographer

Photographer

Reports To: Content Director
Location: Milwaukee, WI (On-site)
Employment Type: Full-Time, Salaried, Exempt
About Wantable
At Wantable, we're redefining retail through personalization. Our membership-based model and proprietary technology empower us to curate products that help customers discover confidence and joy through style.
As a data-driven fashion company, we combine human intuition with algorithmic intelligence to deliver personalized assortments – balancing creativity, analytics, and operational precision.
We're seeking a Photographer who is a highly creative, AI-forward creator that operates at the intersection of photography, videography, creative direction, and workflow innovation. This is not your traditional photographer role.
About The Role

The Photographer will play a critical role in how our brands come to life visually—acting as a true creative partner to the Content Director, Production and Photo Studio Manager and Sr. Director of Marketing & Creative to execute within a high-performing production environment.
You are someone who doesn't wait for direction—you help define it. You think in terms of impact, efficiency, and evolution, not just execution. You're as comfortable concepting and executing a campaign as you are building a set, testing new AI workflows, or directing talent on set. Equally skilled at shooting models and off-figure apparel, you have a sharp eye for lighting, composition, posing, and location. Whether working with an iPhone or professional camera equipment, you consistently create elevated, compelling imagery.
This role is for someone who wants to push the creative and technical boundaries of an editorial and e-commerce studio—not just operate within one.
What You'll Do

Lead Creative Execution on Set
Act as the creative lead during shoots, translating brand direction into high-impact visual output
Build and own shot lists based on impact, performance, and storytelling—not just volume
Lead creative decisions across lighting, composition, framing, motion, and visual direction
Direct models, freelance talent, and HMU with confidence and clarity
Ensure every asset ladders up to a consistent, elevated Wantable aesthetic
Remain agile and adaptable to shifting timelines, priorities, and on-set needs communicating potential delays proactively and in real time
Own Photography Production
Own end-to-end execution of on-figure and off-figure photography
Manage lighting, composition, styling alignment, and asset quality across e-commerce and marketing needs
Maintain and organize studio equipment inventory while proactively researching new tools and technology investments that improve efficiency and reduce production costs
Video + Motion Content Production
Capture engaging short-form video and motion content for e-commerce, social, and paid channels using both mobile devices and professional production equipment
Edit and deliver polished video assets with strong storytelling, pacing, sound design, color correction, and platform-native formatting
Execute efficient post-production workflows leveraging motion graphics, AI-assisted editing tools, and content versioning across channels
Test and iterate on video formats, hooks, pacing, and editing styles using performance insights and channel trends
Stay ahead of evolving platform trends, creator behaviors, editing techniques, and emerging production technologies to continuously elevate creative output.
Help establish foundational video and motion production standards, documentation, and best practices within the creative organization.
Drive AI Innovation & Workflow Evolution
Identify where AI can replace, enhance, or accelerate traditional studio workflows
(e.g., background generation, eliminating flatlays, automating ecomm outputs)
Experiment with and implement tools across:
Generative AI (backgrounds, environments, variations)
Post-production automation (masking, retouching, cropping)
Metadata and asset prep workflows
Act as a champion for modern creative workflows, embracing agile production approaches over rigid studio processes and traditional approval structures
Partner with the Studio Manager to integrate new tools into scalable workflows
Cross-Functional Collaboration
Collaborate with the Content Director and Sr. Director of Marketing & Creative to concept and execute cohesive, on-brand visual campaigns across ecommerce, social, email, and paid channels
Partner closely with the Studio Manager, who owns scheduling, production flow, and studio operations to ensure creative ideas are practical, scalable, and aligned with production realities
Partner closely with the Stylist to execute content efficiently and on schedule while collaborating on model casting, onset direction, HMU direction, and performance-driven content ideas
Collaborate cross-functionally with creative, marketing, and merchandising teams to align on priorities, execute high-impact visual content, and continuously optimize performance using customer insights, engagement metrics, and conversion data
Translate campaign briefs and priorities into high-quality on-set photography and short-form video content
Support AI-enhanced company creative workflows to improve studio efficiency
Creative Partner, Not Order-Taker
Collaborate deeply with the Content Director and cross-functional teams
Bring ideas proactively—concepts, tests, new formats, visual directions
Balance brand consistency with experimentation and evolution
Be someone the team trusts to push the work forward, not just execute it
Additional Functions
Other duties as assigned. Duties, responsibilities and activities may change at any time with or without notice.
What We're Looking For
5–8+ years experience in fashion, ecommerce, or commercial photography
A portfolio that demonstrates:
Strong creative direction instincts (not just technical execution)
Experience across photography + videography
Ability to create elevated, brand-forward imagery at scale
Deep expertise in:
Lighting and composition
On-set direction
Capture One + Adobe Creative Suite (including AI tools)
Digital Asset Management and Metadata tagging experience
Videography experience (shooting motion content; editing a plus but not required)
Proven ability to:
Work with low oversight and high ownership
Build shot lists and make independent creative decisions
Balance speed, quality, and output volume
Critical Traits (Non-Negotiable):
You actively seek new tools, new workflows, and new ways of working
You're excited by how AI can reshape studio work - and you test it
You improve creative approaches and workflows - not just follow them
You have a point of view and can defend it
You evolve quickly as brand, tools, and strategy shift
Nice To Have
Background in art direction or creative direction
Experience integrating AI into creative production workflows
Set design / prop styling / environmental builds
Experience creating content for paid social or performance marketing
Understanding of how creative impacts conversion and engagement
Additional Requirements
Ability to perform work in a studio, office, and production environment
Ability to remain stationary and/or move throughout studio and production areas for extended periods of time
Ability to occasionally lift and move equipment and materials consistent with the essential functions of the role
Ability to operate photography, video, and computer equipment as required to perform job duties
Ability to visually inspect and evaluate creative content, digital assets, and production quality