Digital Visibility Manager - Search and AI Optimization

* BS or BA or equivalent work Experience* 5-7 years of Digital Marketing Experience* Experience managing and optimizing digital marketing channels, especially SEM/SEO and local search.* Experience with Campaign Measurement including KPI development.* Experience working with or in agencies.* Up-to-date understanding of digital marketing channels and ability to develop and share best practices, standards, guides, and toolkits to ensure optimal use of channel mix.* Proven experience as SEO/SEM Manager or similar role* Proven ability to develop, oversee and optimize integrated digital campaigns, multi-touch attribution, and cross-channel ad sequencing* Proven experience working with analytics to measure ROI of marketing* Proven experience managing and optimizing a large digital marketing budget.* Knowledge of standard and current SEO/GEO/AEO best practices* Knowledge of paid search keyword match types and campaign/adgroup best practices* Knowledge of HTML/CSS* Experience with SEO tools and reporting (e.g., SEMrush/Conductor)* Stay up to date on industry trends, emerging technologies, and best practices, including AI.* Strong relationship building and communication skills including use of humble inquiry* Ability to work in a matrixed environment* Exceptional flexibility and ability to understand all points of view* Understanding of internal business partner and external customer needs* Focused, efficient and realistic* Ability to work with associates and leadership of all levels* Strong project management, organizational and planning skills* Ability to manage multiple and rapidly changing priorities* Ability to connect insights and recommendations to support brand goals and business objectives.
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