B2B Marketing Manager

Venture outside the ordinary - TMX Careers
The TMX group of companies includes leading global exchanges such as the Toronto Stock Exchange, Montreal Exchange, and numerous innovative organizations enhancing capital markets. United as a global team, we’re connecting cross‑functionally, traversing industries and geographies, moving opportunity into action and advancing global economic growth. Through a rich exchange of ideas, meaningful collaboration and a nimble operating model, we’re powering some of the nation’s most critical systems, fueling capital formation and innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers and career exploration to our team.

Ready to be part of the action? We are a small, nimble, and highly collaborative team looking for a true thinker‑doer to join us as the B2B Marketing Manager. Partnering closely with the Head of B2B Marketing, this role is responsible for managing, executing and optimizing U.S.-focused lifecycle marketing programs targeted at asset managers. You’ll work with marketing leadership, sales and product teams to drive the business strategy forward and support revenue goals. This role is designed for someone who can independently drive execution, make thoughtful day‑to‑day decisions and manage programs end‑to‑end with efficiency and ownership.

Key Accountabilities

Managing and optimizing U.S. B2B marketing programs across paid, owned and earned channels, aligned to the business strategy of driving revenue growth.

Planning, implementing and optimizing lifecycle journeys, deploying scalable, segmented and personalized programs that improve engagement and conversion across the distribution funnel, VettaFi.com.

Coordinating and managing the execution of individual campaigns; partnering with the broader marketing team to create and deploy campaign assets.

Developing creative briefs and working with internal partners to produce marketing content.

Partnering closely with the sales team to develop collateral, messaging and distribution strategies that support sales conversations and pipeline growth.

Managing marketing operations and automations including workflows, segmentation and lead prioritization.

Measuring and reporting on performance, monitoring engagement, funnel progression and campaign effectiveness; translating data into actionable insights.

Identifying optimization opportunities and running experiments to improve targeting, sequencing and messaging.

Serving as the day‑to‑day owner of the B2B program execution, ensuring accountability and consistency. The successful candidate should have a balance of strategic vision and strong executional and analytical skills. A highly organized, proactive “utility” player will be poised for success in this role.

Must Have(s)

BA/BS degree in marketing, business or related field.

3‑5+ years of B2B marketing experience within financial services, asset management or wealth management; ownership of lifecycle, demand generation and/or ABM programs is a plus.

Technical Skills: Familiarity with marketing and sales tech stacks, including HubSpot, Salesforce, analytics platforms (e.g., Google Analytics) and collaboration or design tools such as Figma.

Communication: Excellent stakeholder management skills with an ability to succinctly communicate cross‑functionally.

Project Management: Strong project management skills with the ability to drive multiple projects end‑to‑end while balancing short and long‑term objectives.

Data‑driven problem solving: You can analyze performance data, identify patterns and convert insights into next steps.

Growth Mindset: Curiosity and ability to thrive in a fast‑paced environment.

Comfort using AI‑powered tools to improve marketing effectiveness, including content development, personalization, audience insights and performance analysis.

Strong attention to detail and high quality of work.

This role is hybrid (2‑3 days in the office per week) and is based in New York City, NY.

Salary Range: …$125,000/year – $140,000K/year USD. Please note that the salary range included is a guideline only. The salary offered may vary based on factors, including, but not limited to, the successful candidate’s relevant knowledge, skills and experience.

Please note that our company is not currently sponsoring work permit applications and the applicant must be authorized to work in the country where this position is located.

TMX is committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one that reflects the diversity of the community in which we operate. We provide accommodations for applicants and employees who require it.

#J-18808-Ljbffr