Design and Marketing Coordinator

About Company:

About George Junior Republic:

Originally founded in 1909, today, George Junior Republic and Affiliates represents organizations serving youth, adults, and families in PA, OH, and IN through George Junior Republic in Pennsylvania, George Junior Republic in Indiana, and Preventative Aftercare.

About the Role:

The Design and Marketing Coordinator plays a pivotal role in bridging creative design and strategic marketing efforts to enhance brand visibility and engagement. This position is responsible for developing visually compelling marketing materials that align with the company's brand identity and marketing goals. The coordinator collaborates closely with cross-functional teams and external vendors to ensure cohesive messaging and timely campaign execution. By analyzing market trends and campaign performance, the role contributes to continuous improvement of marketing strategies. Ultimately, the Design and Marketing Coordinator drives initiatives that the mission and branding of the organization.

Minimum Qualifications:
Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Experience with digital marketing tools and platforms including social media management and email marketing software.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Excellent written and verbal communication skills.
Preferred Qualifications:

Experience with video editing software and basic video production.
Knowledge of HTML/CSS for email and web content customization.
Familiarity with SEO best practices and Google Analytics.
Previous experience in a marketing coordinator or similar role within a corporate or agency environment.
Certification in digital marketing or graphic design.
Responsibilities:

Create and design marketing collateral such as brochures, social media graphics, email templates, and advertisements that adhere to brand guidelines.
Coordinate and execute marketing campaigns across multiple channels including digital, print, and events.
Collaborate with internal teams to ensure consistent messaging and timely delivery of marketing projects.
Develop and manage marketing and social media calendars and track project deadlines to ensure all initiatives are completed on schedule.
Analyze campaign performance metrics and provide insights to optimize future marketing efforts.
Maintain and update the company's website and social media platforms with fresh, engaging content.
Support event planning and promotional activities to increase brand awareness and customer engagement.

Skills:

The Design and Marketing Coordinator utilizes graphic design skills daily to create visually appealing marketing materials that capture the target audience's attention. Strong communication skills are essential for collaborating with team members and external partners to ensure alignment on project goals and brand messaging. Organizational skills are critical for managing multiple campaigns and meeting deadlines efficiently. Analytical skills are applied to interpret marketing data and adjust strategies for improved performance. Additionally, proficiency with digital marketing tools enables the coordinator to execute campaigns effectively across various platforms, enhancing overall marketing impact.

George Junior Republic and Affiliates is an Equal Opportunity Employer.