Campaign Manager, Precision

Company Description
Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview
The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments. This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal.

The Campaign Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on standard processes related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities

Effectively communicate digital strategies and rationale for tactical approaches for each campaign

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations

Oversight of larger and more strategic accounts and client relationships

Develop, grow, and maintain relationships with AOD customers through exceptional client service

Formulate proposals for new client opportunities

Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

Partner with Analytics team on campaign measurement reporting and insights generation

Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

Work with media partners to ensure accurate platform implementation

Troubleshoot issues on all pre-production and live campaigns

Oversee campaign QA process

Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable

Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns

Attend client meetings, as needed

Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

Four-year college degree

Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations

Client facing experience with the ability to identify risks and effectively manage through issues

Understanding of traditional and interactive media planning elements

Proficiency in Microsoft Office solutions

Strong analytical thinking and mathematical skills

Excellent communication and writing skills

Strong project management skills

Strong desire to contribute to a team

Benefits and Additional Information
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $50,065 - $70,784 annually.

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