Marketing Communications Coordinator

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Marketing Communications Coordinator

Charleston, SC, US
4 days ago Requisition ID: 1086
Salary Range: $44,000.00 To $50,000.00 Annually
Job Summary
The Marketing Communications Coordinator supports the development and execution of integrated communications that strengthen audience engagement, support organizational priorities and advance the Aquarium’s mission. This role serves as a communications partner to key functional areas, including Membership and Advancement, while leading day-to-day management of the Aquarium’s email communications platform.
The ideal candidate is highly organized, collaborative and detail-oriented, with strong writing, project management and analytical skills. Success in this role requires the ability to manage multiple projects simultaneously, coordinate and produce cross-functional communications and use performance insights to refine strategy and improve engagement.
Candidates must submit a resume, cover letter and writing sample to be considered for this role.
Essential Functions
Project Management & Communications
Manage communication workflows, timelines and deliverables for campaigns, initiatives, events and projects within key functional areas, including Membership and Advancement
Collaborate with internal stakeholders to support integrated communications aligned with departmental and organizational goals
Serve as a communications liaison for designated departments by attending planning meetings, coordinating deliverables and supporting upcoming efforts
Serve as primary editor for designated communications projects, ensuring content accuracy, consistency and timely approvals
Email Communications & Audience Engagement
Lead day-to-day management of the Aquarium’s email communications platform, including copywriting, audience segmentation, scheduling, deployment, maintenance and optimization
Develop and execute email communications that support audience engagement, membership, fundraising, events and organizational priorities
Monitor email performance, audience behavior and industry trends to improve engagement and effectiveness
Support audience-focused messaging strategies for members, donors, event participants and other key audiences
Content Development & Storytelling
Research, write, produce and distribute content that supports the Aquarium’s mission, programs, exhibits and revenue generation across multiple communication channels
Develop storytelling content that strengthens audience engagement and brand awareness
Identify emerging trends, audience opportunities and communication strategies to support organizational goals
Support photography and video content creation as needed to support key functional areas
Analytics, Reporting & Optimization
Track and analyze campaign performance in key functional areas across email, website and social media channels using analytics and reporting tools
Develop reports with actionable insights and recommendations to improve communication strategies and audience engagement
Conduct testing and assessments to evaluate audience response and identify opportunities for optimization and growth
Attend Aquarium outreach activities and events that support strategic initiatives and audience engagement
Represent the Marketing team at select evening and special events
Build and maintain positive working relationships with internal stakeholders, community partners and more
Knowledge, Skills and Abilities
Excellent written, verbal, and interpersonal communication skills
Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
Ability to build and maintain effective relationships with internal teams and external partners
Experience with email marketing platforms such as MailChimp or similar systems
Understanding of marketing and communications best practice across owned channels
Ability to analyze performance data and apply insights to improve engagement
Proficiency in Microsoft Office
Familiarity with analytics, content management and project management tools preferred
Basic photography and videography content skills preferred
Demonstrates curiosity, adaptability and a willingness to learn, grow and apply feedback in a collaborative environment
Self‑motivated, detail‑oriented and adaptable in a fast‑paced environment
Knowledge of or interest in conservation, environmental issues or related fields preferred
Note to Candidates
We recognize that some of the most compelling storytellers come from within the aquarium and zoo community. If you have experience in areas such as education, animal care, guest experience or other mission‑driven roles, you may already have highly transferable skills in communication, audience engagement and translating complex or technical information into compelling public‑facing stories. If you’re interested in applying those strengths in a communications capacity, we encourage you to apply.
Education and Experience Required:
Bachelor's degree or equivalent experience in Communications, Public Relations or a related field
Minimum of 3 years relevant experience
Experience working in a nonprofit a plus, but not required
Licenses and Certifications Required:
Valid driver’s license and reliable transportation
Physical Requirements:
Normal office environment with average walking, standing, bending, stooping, crouching, sitting and computer and phone tasks required. Will also works outdoors as needed. Ability to lift up to 50 lbs. needed.

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