Coordinator / Marketing & Fan Development

Job Description
The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

The Coordinator of Marketing & Fan Development will support the marketing department’s efforts for fan and student engagement initiatives at Virginia Tech, working to create memorable and unique experiences. This position reports to the Director of Marketing and Fan Development within the Brand Advancement team, with the goal of implementing compelling fan engagement initiatives, generating revenue, driving attendance, and building brand affinity.

Duties & Responsibilities

Primary marketing lead for Soccer and Swim & Dive / Volleyball and Lacrosse, developing and implementing external plans detailing efforts to drive attendance, promote games, engage the community and elevate the fan, student, and student‑athlete experience.

Primary oversight of lead‑generation campaigns and other department initiatives.

Secondary marketing lead for Football, Basketball, and Baseball/Softball, assisting with driving revenue and attendance.

Secondary marketing oversight of Maroon & Orange Memories exclusive experience program, Internship program, and Campus & Student Engagement initiatives.

Develop and oversee NextGen Hokies to continue to drive revenue and affinity for the Hokies.

Contribute to leadership of undergraduate student intern program.

Develop compelling fan and student engagement initiatives with the goal of creating memorable and unique experiences for fans and student‑athletes.

Collaborate with the In‑Venue Experience team on ideation and execution of game production including promotions, giveaways, video, music and crowd engagement.

Required Qualifications

Relevant experience working in a marketing and fan experience atmosphere.

Experience developing and executing written marketing/external plans.

Ability to think creatively and work effectively with others.

Working knowledge of Microsoft Office and similar computer programs.

Strong communication skills.

Preferred Qualifications

Bachelor’s Degree in marketing or a related field.

Compensation & Working Conditions
Pay Band 3. Salary: $26.67 per hour, up to $40,000 per year. Hours per week: 29. Part‑time position with no benefits. Non‑Exempt: Eligible for overtime.

Contact for Accommodations
If you are an individual with a disability and desire an accommodation, please contact

Heather Abbott

at hekenned@vt.edu during regular business hours at least 10 business days prior to the event.

Equal Employment Opportunity Statement
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

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