Outreach Marketing Specialist

The Outreach Marketing Consultant is a key contributor to motivating the onsite leasing team and will develop and create marketing campaigns, programs and initiatives to drive prospect traffic to the property. This position is responsible for driving traffic and qualified leads to the property and will play a key role in the property hitting budgeted occupancy.

What You’ll Do:

Maintain an excellent customer service relationship by adhering to the Peak Service Standards

Partner with the social media, website, and sales teams to assess online presence, image, reputation, ratings, and brand consistency as it relates to the overall customer experience and brand message; strategize and recommend enhancements, campaigns, and solutions to improve overall results and customer experience

Ensure consistency between the brand and the customer base identified in the business strategy and plan for the investment

Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan

Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness

Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Property Manager

Work with the Property Manager to assist onsite staff in building relationships with colleges and universities, vendors, and prospects

Make recommendations regarding the completion of effective outreach marketing, onsite curb appeal, resident functions, advertising campaigns, and resident retention efforts through building positive awareness about the property within the local neighborhood and community

Participate in driving sales at the community through review of shopping report scores, interviews with leasing and sales candidates, random shadowing of the sales consultant, inspection of models or show units, and providing recommendations related to promotional collateral

Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy

Assist in the completion of market surveys and leasing reports as required

Accurately prepare and have a thorough knowledge of all lease‑related paperwork

Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary

Create, review, and manage all property promotional items

Any other duties as assigned by your supervisor

What You’ll Need:

Experience in multi‑family or student housing sales, leasing, or marketing is preferred

High degree of proficiency in Powerpoint, MS Word and Excel

Must be proficient in social networking: Facebook, Instagram, YouTube, LinkedIn, & Twitter and other emerging platforms

Bachelor’s degree in Marketing, Communications, Business, Real Estate or other related field is preferred

Excellent customer service skills while maintaining the highest standards of professionalism

Strong verbal and written communication skills

Self‑starter and have the ability to multi‑task while having the ability to work independently within identified parameters

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