Vice President Director, Data and Analysis

Job Description
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding VP/Director—someone who can align data-driven strategy with client goals, direct ongoing client relationships, and lead a team of analysts and experienced team members. Sound like you? Read on.

This is a hybrid role out of our Boston office and candidates should be within commuting distance.

Responsibilities

Identifying strategic data-driven services that will allow clients to grow their business

Assisting clients in defining analytics needs and developing solutions to solve those challenges

Creating frameworks and methodologies for approaching major strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts

Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps

Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.

Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).

Determining new opportunities among existing clients, and participating in new business initiatives

Providing support, coaching, and training to assist in the career development of direct reports and the broader team

Qualifications

10-12 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company

Experience working within pharmaceutical and/or healthcare environments is required

Experience managing a team

Strong analytical, critical thinking, and problem solving skills

Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)

Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)

General knowledge of or direct experience with the media industry or CRM platforms are a plus

A four-year college degree; advanced degree is a plus

Proven leadership ability with strong client relationship skills

In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape

The ability to thrive in a fast-paced and deadline-driven environment

Open to travel as needed

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

Compensation Range: $135,375 - $207,424

Medical coverage, dental, vision, disability, 401k

Parental and family care leave, family forming assistance, tuition reimbursement, flexible time off

EEO Statement
All your information will be kept confidential according to EEO guidelines.

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