Marketing Brand Manager - Heavy Constructions Materials Segment

The QUIKRETE Companies is seeking an experienced

Brand Manager - Heavy Construction Materials (HCM)

at our Corporate office in Atlanta, GA. The Brand Manager is tasked to lead marketing initiatives supporting the company’s Heavy Construction Materials segment, including

Ready-Mix, Cement, Aggregates (stone, sand, gravel, lightweight aggregates) , and

Asphalt & Construction (paving, grading, etc.) .

Reporting to the Senior President of the Heavy Construction Materials Segment while working closely with the presidents of the HCM divisions and the Vice President of Marketing, QUIKRETE, the Brand Manager will develop and execute marketing initiatives that support sales growth, market share expansion, and brand leadership in the construction materials industry.

Key Responsibilities and Objectives

Increase market share and sales by driving awareness, trial, and preference for QUIKRETE Heavy Construction Materials products and services.

Position QUIKRETE as a trusted solutions provider across Ready-Mix, Cement, Aggregates, Asphalt & Construction.

Support the HCM sales teams by providing marketing programs and tools that help win projects and strengthen customer relationships.

Monitor competitive activity, market trends, and customer purchasing behavior within the construction materials industry.

Serve as the product knowledge expert and brand ambassador for the Heavy Construction Materials segment.

Strengthen industry visibility, public relations, and community engagement in markets where the company operates.

Marketing Strategy and Brand Development

Contribute to marketing strategies supporting the Heavy Construction Materials segment.

Help position QUIKRETE as the preferred partner for infrastructure, commercial construction, and large-scale projects.

Identify opportunities to improve brand visibility, product positioning, market differentiation, and brand reputation/community engagement.

Partner with sales leadership to align marketing initiatives with regional priorities and major project opportunities.

Tactical Marketing Execution

Lead and execute marketing initiatives including:

Brand identity and messaging

Advertising and campaign execution

Digital and social media marketing

Sales collateral, including:
Project sheets

Sales presentations

Signage and promotional materials

Case studies and product literature

Trade shows and industry events

Vendor and agency coordination

Marketing support for product launches and market expansions

Ensure that marketing initiatives are practical, sales-focused, and effectively executed across the business.

Sales Support and Market Development

Collaborate closely with sales leadership and regional teams to identify opportunities to support customer acquisition and project wins.

Develop marketing tools that help the sales organization communicate the value and capabilities of QUIKRETE products and services.

Support marketing initiatives that strengthen relationships with contractors, developers, infrastructure agencies, and commercial builders.

Public Relations and Community Engagement

Manage public relations initiatives related to the Heavy Construction Materials segment.

Assist with development of news releases, industry announcements, and thought leadership opportunities.

Coordinate communications related to major projects, plant investments, and infrastructure initiatives.

Help strengthen relationships with local communities, municipalities, and industry organizations where company facilities operate.

Market Intelligence and Industry Awareness

Monitor developments within the cement, aggregates, ready‑mix, and infrastructure markets.

Track competitor activity, pricing dynamics, and market positioning.

Identify emerging opportunities in infrastructure investment, commercial construction, and regional development.

Qualifications and Skills
Requirements

Strong business acumen and commercial awareness.

Excellent written and verbal communication skills.

Ability to think both strategically and tactically, balancing planning with execution.

Ability to manage multiple projects and priorities in a fast‑paced environment.

5-10 years of professional B2B marketing experience, including experience supporting sales organizations.

Experience across the full marketing mix, including advertising, digital marketing, events, PR, and sales enablement.

Experience collaborating with sales teams, operations leadership, and external vendors or agencies.

Preferred Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field.

Experience serving as a Brand Manager or equivalent role accountable for brand performance and results.

Industry experience in construction materials, infrastructure, or industrial manufacturing, including:
Cement

Aggregates

Ready‑Mix Concrete

Asphalt

Construction or infrastructure materials

Experience supporting public relations, media relations, or community engagement initiatives.

Familiarity with contractor, infrastructure, or government procurement markets.

Benefits

Competitive wages.

Medical, Dental, Vision, Company paid life and disability benefits, paid vacation, and 401K.

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