Area Sales Manager

Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.

Frank Beverage Group offers a great working environment & benefit programs to full time employees:

Great work and social environment
Paid Time-Off
Health Insurance
Dental Insurance
401k Savings Plan
Company Paid Life, Short Term and Long Term Disability Insurance
Flexible Spending Benefits
And more!
Frank Liquor Company in Middleton, WI is now hiring an Area Sales Manager. The team members of Frank Liquor Company are committed, innovative leaders of the beverage industry through marketing, selling, distributing, merchandising, and servicing quality products to our valued customers.

Join our team as an Area Sales Manager and take your sales career to the next level!

This is a dynamic, hands-on leadership role where you'll drive growth, build powerful customer relationships, and help shape the success of our brands across both on- and off-premise accounts. You'll lead and develop a talented sales team, expand market presence, and play a key role in delivering impactful results in a fast-paced, competitive industry. If you're energized by coaching others, building brands, and making a measurable impact every day, this is the opportunity for you.

Requirements

Key Responsibilities:

Lead, coach, and develop sales representatives to achieve sales, distribution, merchandising, and promotional goals
Monitor account execution including product placement, displays, pricing, promotions, shelf positioning, and customer service
Build and maintain strong relationships with retailers, suppliers, and internal teams
Identify growth opportunities and secure new distribution within assigned accounts and territories
Conduct sales meetings, product presentations, staff trainings, and team communications
Support supplier initiatives, promotional programs, and brand execution plans
Analyze sales performance, market trends, and competitive activity to drive business results
Assist with merchandising, shelf resets, samplings, tastings, special events, and route coverage as needed
Resolve customer concerns and support continuous improvement initiatives
Knowledge, Skills & Abilities:

Strong leadership, communication, coaching, and organizational skills
Results-driven with the ability to manage multiple priorities in a fast-paced environment
Knowledge of sales techniques, merchandising, pricing, and customer relationship management
Proficient computer and reporting skills; experience with eoStar or similar systems preferred
Understanding of beverage industry regulations, supplier standards, and market trends
Ability to work collaboratively, make sound decisions, and adapt to change
Qualifications:

High School Diploma or GED required; Bachelor's degree preferred
3+ years of beverage industry sales experience preferred
Management or Consumer Packaged Goods (CPG) experience preferred
On- or off-premise sales experience preferred based on assigned division
Valid driver's license, proof of insurance, and reliable transportation required
Ability to obtain and maintain required liquor sales permits
Flexibility to work evenings, weekends, and holidays as needed

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.