Growth Marketing Strategist

The Concept Agency | HYBRID - BOCA RATON
ABOUT TCA
We're a boutique growth marketing agency with a focus on DTC brands across beauty, wellness, skincare, fragrance, jewelry, and lifestyle. Klaviyo and Shopify are our backbone.

THE ROLE
You'll own growth strategy for DTC retainer clients. That means writing the quarterly plan, presenting it to the founder, and rolling up your sleeves to execute alongside the team. This is a player‑coach role — not a slide‑deck strategist, not a heads‑down executor. You're someone who can think through positioning, channel mix, and KPIs, then go build the welcome flow yourself.

You'll also lead go‑to‑market launches as we bring on new growth‑package clients.

WHAT YOU'LL ACTUALLY DO

Own 5+ client accounts as the strategic lead and primary client contact

Build quarterly growth plans across email, paid social, organic social, and Shopify

Lead kickoffs, QBRs, and recurring strategy calls with founders

Hands‑on Klaviyo work — flows, campaigns, segmentation, copy

Brief the paid, creative, and content teams; review their work; keep it on strategy

Read the numbers, surface what's working, adjust/bring ideas without being asked

WHAT WE'RE LOOKING FOR
Must‑haves

3‑5 years in DTC growth marketing (agency + in‑house experience ideal)

Real generalist range: fluent in paid social, organic, email, and Shopify

Experience leading a brand through a go‑to‑market or major relaunch

Strong client‑facing chops — you can run the room with a founder

Comfortable with numbers and analytics

You write clearly

US‑based and able to work core EST hours

Nice‑to‑haves

Beauty, wellness, jewelry, or fragrance brand experience

Comfort using AI tools (Claude, ChatGPT, etc.) in your workflow

Shopify backend experience beyond surface‑level

Prior experience working remote on a small, fast‑moving team

Not the right fit if

You're a specialist in one channel hoping to "broaden"

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