Social Media Manager

Reports to:

Senior Director, Digital Marketing

FLSA Status:

Exempt

Location:

On‑Site | Columbus, Ohio

About Us
GOSH Enterprises is a dynamic, rapidly growing company that oversees a family of brands:

Charleys: A 850+ unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the World

BIBIBOP Asian Grill: An award‑winning, 80+ unit Korean‑inspired fast casual restaurant concept

Lenny’s Grill & Subs: A Memphis‑based 60+ unit chain serving high‑quality deli and hot subs

Charleys Kids Foundation: A nonprofit partnering with organizations around the world to provide food, education, and mentorship to at‑risk children

Solar Planet: A company providing solar field advisory and installation services

At GOSH Enterprise, we believe our people are our greatest asset. Our Marketing team drives growth, brand awareness, and digital performance for Charleys across our franchise restaurant system.

Position Summary
The Manager, Social Media leads the social media strategy, execution, and performance for the Charleys brand. This role requires a leader who combines creative vision with analytical rigor to grow audiences, strengthen brand affinity, and drive measurable business results.

The Manager will own the social media function end‑to‑end—including strategy, content planning, franchisee partnership, and community management—while collaborating closely with brand, creative, and digital marketing teams to ensure social is integrated with broader marketing objectives.

This is the right role for someone who has moved beyond individual execution and is ready to lead a function and build the infrastructure and discipline that enables a high‑performing social media program for over 850 restaurants.

Key Responsibilities

Develop and own brand social media strategies that drive awareness, engagement, and digital sales performance across platforms including Instagram, Facebook, TikTok, and LinkedIn

Build and manage a social content calendar that balances trending, evergreen, and campaign‑aligned content

Translate brand positioning and campaign objectives into platform‑specific social strategies and content approaches

Stay ahead of social platform trends, algorithm changes, and emerging opportunities to keep brand relevant and competitive

Lead creative brief development and collaborate with internal creative team to produce high‑performing social content

Establish and maintain brand voice, visual standards, and content quality across all social channels

Manage content review, approval workflows, and publishing schedules across multiple platforms

Identify and champion influencer and creator partnerships that amplify brand reach and authenticity

Performance Reporting & Optimization

Define KPIs and own reporting cadence for social media performance across all channels

Analyze platform data, content performance, and audience insights to continuously improve strategy and execution

Identify opportunities to extend high‑performing organic content into paid social strategies

Present performance insights and strategic recommendations to senior marketing leadership

Franchisee Partnership & Local Social Support

Oversee management of localized restaurant social pages within the brand portfolio

Partner with Franchise Marketing and Franchise Business Consultants to support New Store Openings (NSOs) and regional marketing initiatives

Consult with franchisees on local content strategies that support restaurant‑level events and sales growth

Develop tools, templates, and training resources that enable franchisees to maintain brand‑aligned local social presence

Community Management & Guest Relations

Oversee community management operations across branded social accounts, ensuring timely and brand‑appropriate responses

Monitor and report on guest sentiment, escalating guest relations issues to relevant internal and restaurant teams

Moderate user‑generated content and identify brand advocate and partnership opportunities

Represent the brand voice consistently across comments, direct messages, and relevant community discourse

What Good Looks Like
You will be successful in this role if you are:

A strategic leader: You can zoom out to set direction and zoom in to ensure quality execution — and you know when to do each

Data‑driven and creatively fluent: You use performance data to sharpen your instincts and push creative standards higher

Chronically online: You understand social trends, platform culture, and audience behavior across channels at a deep level

A cross‑functional collaborator: You build strong relationships with brand, creative, operations, and franchise partners to ensure social is integrated and impactful

Franchise‑aware: You understand the complexity of supporting both corporate and franchisee stakeholders and navigate those dynamics effectively

Qualifications
Required

5+ years of experience in social media management, digital marketing, or content strategy

Proven track record of developing and executing social media strategies that drive measurable business results

Deep knowledge of social platforms, algorithms, content trends, and community management best practices

Experience managing brand social accounts at scale, including multi‑location or franchise environments

Strong analytical skills and experience with social media analytics and management tools (Sprout Social preferred)

Experience collaborating with creative teams, agencies, and influencer and creator partners

Excellent written communication skills with the ability to adapt brand voice across audiences, channels, and tactics

Strong project management skills and ability to manage multiple priorities in a fast‑paced environment

Preferred

Experience in restaurant, franchise, or retail marketing

Familiarity with paid social advertising strategy and performance metrics

Experience building or scaling a social media function

Knowledge of influencer campaign management and contracts

Benefits Offered

Generous paid time off

Health insurance

Healthcare spending account (HSA)

Retirement benefits or accounts

Gym memberships or discounts

GOSH is committed to providing reasonable accommodations to qualified individuals with disabilities in the application process and throughout employment, as required by applicable law. If you require assistance or accommodation, please inform us so we can ensure your needs are met. We are proud to be an Equal Opportunity Employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.

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