Brand Manager

Responsibilities

Developing and executing annual and long-term strategic plans for the brand consistent with corporate priorities

Actively managing brand P&L

Leading and influencing innovation to develop and execute short and long-term core improvement and new products

Building consumer awareness, generating trial, increasing distribution, and driving sales by developing effective consumer promotions and communications plans, while quantifying and evaluating effectiveness through post-program analysis

Partnering with internal departments to develop trade, retail, and category strategies that meet consumer and customer objectives

Championing the brand with cross‑functional teams to gain alignment on brand plans and drive execution excellence

Managing all marketing activities, including but not limited to promotions, research, packaging and pricing

Developing and maintaining relationships with external partners and agencies

Continuously building brand equity to attain volume goals and long‑term profit growth

Evaluating performance, identifying competitive threats, and determining product strengths, weaknesses, and opportunities through market analysis

Executing marketing strategy, plans, and tactics

Key Qualifications

5+ years’ experience in consumer products marketing and/or sales

Strong interpersonal and communication skills; solid analytical skills; strong financial orientation

Demonstrated ability to manage multiple complex or fast‑moving projects

Ability to analyze research data and make decisions designed to generate incremental sales and profits

Knowledge of a wide variety of promotion vehicles and vendors

Demonstrated leadership and organization skills required

Experience managing a team of 1–2 people

Proficiency with Excel, PowerPoint, Word, and IRI/Nielsen

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