Marketing Manager

Role Overview

The Hult Center Marketing Manager is responsible for oversight of all marketing and communications for specific lines of programming as assigned by the Director of Marketing. The Marketing Manager’s focus is to ensure that all campaigns are planned and executed on schedule and on budget while maintaining institutional brand guidelines. The Marketing Manager also works with the larger marketing team as a supervisor to coordinate campaign delegation for digital marketing, content, and design.
Ideal Candidate

You have experience working in marketing and promoting live events with revenue‑backed objectives and are looking for greater experience overseeing marketing for a performing arts center. You have a passion for the arts and find value in helping others connect to them and enjoy the challenge of constantly thinking outside the box to reach them. You understand the value of relationships with partners, internal and external, and do your utmost to represent the venue in a professional and inviting manner. You work well with others and enjoy a team approach to problem solving while also keeping an eye on the horizon for what comes next. You are a proven multitasker and have the ability to oversee multiple projects at once with strong attention to detail and project management.
Responsibilities and Duties

Work with a cross‑functional team to implement multi‑channel marketing campaigns, including subscription, single‑ticket, and individual event marketing; some campaigns may require collaboration with presenter, promoter, or artist.
Oversee the execution and implementation of individual marketing campaigns, determining advertising strategies for newspaper, print, radio, television, and internet advertising, coordinating research and negotiations to identify and place optimal advertising buys.
Work with the team to implement and safeguard the Hult brand(s).
Assist with earned media and promotions, including managing media contact lists.
Assist the team and Marketing Director with budget and timeline management.
Help develop and oversee marketing expense budgets for marketing and individual shows; provide responsible show expense tracking and settlements in a timely manner.
Monitor campaign performance and adjust campaigns to ensure optimal ROI; monitor revenue goals in conjunction with the Marketing Director and Booking Director.
Provide recommendations to the Marketing Director regarding strategies to improve Hult Center institutional marketing.
Provide recommendations to the Marketing Director regarding marketing to support Hult Center promoter and resident company events.
Support, with the team, our resident companies and other key promoters, as needed.
Work in partnership with the Programming team to plan and monitor sales strategies.
Coordinate with the team and Box Office on audience growth and development and ongoing patron relations.
Oversee marketing‑related RFPs, bid preparations, and award decisions; administer contracts as necessary.
Lead or participate in Division, Department, or City‑wide committees and task teams.
Supervise employees, providing daily work direction, hiring, discipline, termination, pay adjustments, performance appraisals, approving absences, and assigning jobs or responsibilities.
Perform related and other duties as assigned.
Minimum Qualifications

Two years of professional experience in a live‑event marketing role.
Preferred experience in promoting or co‑promoting commercially touring events.
Equivalent to a Bachelor’s degree from an accredited college or university in Marketing, Communications, Arts Management, or a related field.
Pass a background check.
Preferred Qualifications

Experience in live event marketing with experience in single‑ticket and subscriptions marketing strategies.
Experience with Adobe Creative Suite, knowledge of Photoshop and Premiere.
Experience using Google AdWords, including campaign creation, monitoring, and evaluation.
Ability to operate the Facebook Business platform and manage accounts and team member access.
Ability to work in Excel and utilize equations for campaign management.
Understanding of grassroots outreach methodology to develop partnerships supporting marketing initiatives.
Knowledge of Public Relations standards, press release writing, media interactions, and press event management.
Experience with email marketing platforms such as Prospect2, Active Campaign, Mailchimp, Constant Contact, or similar.
Basic understanding of web site management and e‑commerce strategies.
Experience with tourism and civic outreach to community groups.
Ability to work with video files and platforms (e.g., YouTube).
Experience with social media platforms and applicable marketing strategies for Facebook, Instagram, and TikTok, with understanding of analytics and best practices.
Experience with project management systems like ASANA and Trello a plus.
Benefits

The City of Eugene offers robust and competitive benefits. Bilingual Pay Benefit: this position qualifies for up to an additional 5% of base salary for bilingual pay. Non‑Represented Retirement Program: the City will contribute 6% employee contribution, 6% employer contribution to PERS, and 3% to a deferred compensation program if the employee contributes at least 1%.
EEO Statement

The City of Eugene is committed to a respectful work environment. We value the cultural, educational, and life experiences of each employee and encourage women, people with disabilities, and people of color to apply.

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