Marketing Manager

Tabañero Holdings is a fast-growing manufacturing leader in the premium hot sauce and condiment category, known for bold flavors, innovation, and an uncompromising commitment to quality. The company is backed by the private equity firm behind successful consumer brands including

Celsius Energy Drink

and

Rexall Sundown .

As we continue to expand across new markets, channels, and product lines, we rely on data-driven insights and strong field execution to fuel our growth. Our corporate and field teams play a critical role in building meaningful relationships and driving brand awareness at the ground level.

If you’re excited to work with an expanding, Florida-born consumer packaged goods company, we’d love to meet you.

Role Description
The

Digital Marketing Manager

will lead the development and execution of

performance-driven marketing strategies

to drive revenue growth and expand market presence. This role is highly focused on

paid media, campaign optimization, and measurable ROI , while also supporting brand consistency and cross-channel execution.

Key responsibilities include managing and optimizing campaigns across

Google, Meta, and TikTok , identifying growth opportunities, analyzing performance data, and aligning marketing efforts with sales and retail initiatives. The ideal candidate brings a balance of

analytical rigor and creative thinking , with a strong focus on delivering results.

What You’ll Do

Own and execute paid media across

Google, Meta, and TikTok

Manage budgets and optimize for

ROAS, CPA, and conversion growth

Analyze performance and turn insights into action

Test creatives, audiences, and messaging to continuously improve results

Align campaigns with

retail promotions, launches, and seasonal moments

Create and oversee content for social media, digital campaigns, and brand storytelling initiatives

Capture and coordinate content creation at events, trade shows, retail activations, and field marketing programs

Support event execution including industry trade shows, consumer events, and retailer activations

Collaborate with sales, field teams, influencers, and external partners to increase brand visibility and engagement

Maintain consistent brand messaging across all marketing channels

Qualifications

4–7+ years of experience in

digital marketing with a focus on paid media and performance marketing

Proven track record of driving

revenue growth and measurable ROI across campaigns

Hands-on experience with:

Google Ads (Search, Display, YouTube, PMax)

TikTok Ads Manager

Strong background in

campaign strategy, budget management, and performance optimization (ROAS, CPA, CAC)

Experience leveraging

analytics tools (Google Analytics, dashboards, attribution platforms)

to inform decision-making

Ability to translate data into actionable insights and continuously improve campaign performance

Strong communication skills with the ability to collaborate across

marketing, sales, and external partners

Experience in

CPG, retail, or eCommerce

preferred

Bachelor’s degree in Marketing, Business, or related field is a plus

Salary (Base):

$65,000 – $85,000

DTO:

Unlimited (manager-approved) paid time off

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