Marketing Manager

Tabañero Holdings is a fast-growing manufacturing leader in the premium hot sauce and condiment category, known for bold flavors, innovation, and an uncompromising commitment to quality. Backed by the private equity firm behind category-leading consumer brands including Celsius Energy Drink and Rexall Sundown , Tabañero continues to expand across retail, ecommerce, foodservice, and private label manufacturing.
Our products can be found in thousands of retailers nationwide, including Walmart, Target, Meijer, Hy-Vee, Food Lion, Harris Teeter, H-E-B, and Amazon.
We're looking for a performance-driven marketer who thrives on measurable results, creative testing, and turning advertising dollars into retail sales growth.
Role Description The Digital Marketing Manager will own Tabañero's paid media strategy with one primary objective: driving revenue growth and increasing retail sales velocity (UPSPW). This is a highly analytical, hands-on role responsible for developing, executing, optimizing, and scaling campaigns across Google, Meta, TikTok, and other emerging platforms. Success will be measured by the ability to increase retail sales, improve marketing efficiency, and deliver measurable business results.
Working closely with Sales, Ecommerce, and Brand Marketing, you'll ensure every campaign supports product launches, retail promotions, seasonal initiatives, and long-term business growth.
What You'll Do Own strategy, execution, optimization, and reporting for all paid media campaigns
Manage advertising budgets across Google, Meta, TikTok, and emerging digital platforms
Continuously optimize campaigns to improve ROAS, CPA, CAC, CTR, and conversion rates
Allocate budgets based on performance and business priorities
Scale winning campaigns while improving marketing efficiency
Retail Growth Develop marketing campaigns designed to increase retail sales velocity (UPSPW)
Support Walmart, Target, Amazon, grocery, and ecommerce growth initiatives
Partner with Sales to support product launches, promotions, seasonal programs, and retailer-specific campaigns
Analyze campaign impact on retail sales and recommend strategies for continued growth
Analytics & Performance
Build dashboards and analyze campaign performance across digital and retail channels
Present weekly and monthly performance insights to leadership
Identify trends, opportunities, and optimization recommendations using marketing and sales data
Leverage Google Analytics, attribution platforms, and AI-powered tools to improve campaign performance
Creative & Content Develop creative strategies that improve advertising performance
Continuously test new messaging, creative concepts, audience segments, and landing pages
Oversee content creation for paid advertising, social media, and digital campaigns
Manage influencer and creator partnerships focused on producing high-performing ad creative
Capture and coordinate content during retail activations, trade shows, and industry events
Cross-Functional Collaboration Partner with Brand Marketing, Sales, Ecommerce, and Field Marketing to execute integrated campaigns
Collaborate with external agencies, creators, photographers, and media partners
Ensure consistent brand messaging across all consumer touchpoints
Qualifications 3–5+ years of experience managing performance marketing campaigns
Proven success driving measurable revenue growth through paid media
Hands-on experience with:
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads Manager
TikTok Ads Manager
Strong understanding of ROAS, CPA, CAC, CTR, CVR, attribution, and customer acquisition
Experience with Google Analytics (GA4), Looker Studio, or similar reporting platforms
Experience using AI tools to improve campaign development, reporting, and creative testing
Strong analytical and problem-solving skills
Comfortable managing multiple campaigns and priorities simultaneously
Excellent communication and project management skills
Experience in consumer packaged goods (CPG), retail, ecommerce, or food & beverage preferred
Bachelor's degree in Marketing, Business, or related field preferred
What Success Looks Like Increasing retail sales velocity (UPSPW)
Growing ROAS while improving marketing efficiency
Lowering customer acquisition costs
Supporting successful new product launches
Driving ecommerce and retail revenue growth
Delivering actionable insights that improve marketing performance
Scaling paid media through continuous testing and optimization
Salary (Base): $65,000 – $85,000
DTO: Unlimited (manager-approved) paid time off

#J-18808-Ljbffr