Digital Media Associate

Job Summary
The Digital Media Associate is responsible for setting up, optimizing and reporting on digital advertising campaigns for assigned clients. The role is task-oriented, assisting with ad‑hoc team requests as well as overarching account optimization objectives. The Digital Media Associate will report to the Senior Manager, Digital Media and will work closely with the Digital Media team to complete assigned tasks while gaining exposure and experience with Google Ads, Google Analytics and Microsoft Advertising.

Responsibilities

Optimize KPIs for respective product line, offering solutions to KPI issues and reporting on KPIs with an understanding of the context of the product.

Learn the necessary skills to navigate within L2T’s internal operations platform and ticketing system.

Support keyword and other performance optimizations.

Manage monthly incentive updates.

Manage display, video, and OTT creative per campaign requirements.

Account audits as requested.

Read and apply all SOPs for department and ensure processes are followed.

Pull and analyze reports from L2T's Performance Dashboard and other third‑party partner applications.

Identify market and competitor trends (including POD) and trends across product lines.

Complete training in Google Ads, Google Analytics, and Microsoft Ads.

Ad‑hoc requests as needed.

Education Requirement

Bachelor’s degree, preferably in Digital Marketing, Advertising, or related field.

Required Skills

Must be able to commute to Evanston, IL and maintain a hybrid work schedule.

Basic knowledge of Digital Marketing products such as Paid Search, Display, Video.

Familiarity with Digital Media platforms (Google Ads, Facebook, Instagram, YouTube, Microsoft Ads).

Proficient with Microsoft Office Suite (Excel, Outlook, Word, PowerPoint) and shared documents.

Strong attention to detail and advanced problem‑solving and analytical skills.

Exceptional communication skills to effectively message verbally and in writing.

Ability to manage time and complete multiple tasks to meet deadlines.

Preferred Skills

Certification in Google Ads Network, Google Analytics, Paid Search, Display, Video, and Mobile.

Experience using project management or ticketing systems, Jira preferred.

Benefits

Medical, dental, vision, and life insurance.

Short‑ and long‑term disability, commuter benefits, paid maternity leave, Employee Assistance Program.

401(k) retirement plan with a company match.

15 days PTO (first year) and 12 paid holidays, plus summer Fridays.

Compensation
The base salary range for this full‑time position is $47,000 – $50,000. Compensation is based on experience and the location of where the job is performed.

Equal Employment Opportunity Statement
L2TMedia strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information.

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