Content Marketing Manager

Overview

We’re looking for a Content Marketing Manager to lead and manage the strategy, production, and distribution of content across both B2B and B2C channels within a fast-moving, content-driven business. This is a hybrid role that blends high-level strategy planning with hands-on execution. You’ll be responsible for deciding what content gets made and who we work with, while also stepping in to execute key marketing initiatives across email, social, community, and trade shows.
Responsibilities

Content Strategy & Production (B2B)

Own the content planning pipeline, including identifying talent, creators, and content opportunities
Manage content budgets and allocate resources across productions
Build and maintain production schedules to ensure consistent output
Oversee compliance requirements, including 2257 documentation and model releases
Manage relationships with third-party directors and production partners
Act as the primary point of contact for agencies, studios, and talent
Marketing & Distribution (B2C)

Lead B2C marketing initiatives to drive engagement, acquisition, and retention
Own email marketing strategy and execution (ideation, campaign management, performance tracking; design handled separately)
Manage and grow brand presence across social media platforms
Oversee and engage community channels, including Discord, driving engagement and retention
Develop and execute merchandise initiatives from concept to distribution
Events & Brand Presence

Plan and execute presence at key industry and culture events, including AVN, XBIZ (LA, Miami, & Amsterdam), select comic, gaming, and fan conventions
Coordinate logistics, partnerships, and on-site execution for events and activations, ensuring events translate into measurable brand and audience growth
Creator Partnerships & Originals

Lead outreach to creators for original productions and collaborations
Identify emerging talent and partnership opportunities
Manage timelines and deliverables across creator-led content initiatives
Qualifications

Strong organizational and project management skills
Ability to balance high-level strategy with hands-on execution
Experience or willingness to work with external partners, agencies, or creators
Familiarity with compliance processes (e.g., 2257) is a plus
Experience with email marketing platforms, social media management, and community tools (e.g., Discord, Twitter, Reddit, Instagram)
Data-driven mindset with the ability to analyze and improve performance
Must be willing to travel for key industry events
Interest in learning AI tools
What Success Looks Like

Consistent, high-quality content output aligned with business goals
Strong, reliable relationships with creators, agencies, and production partners
Growth across key B2C channels (email, social, community)
Smooth execution of trade shows and brand activations
Scalable systems for content production and marketing operations
Growth Opportunity

This role is designed to evolve. You’ll start by managing external partners and directors, with the opportunity to build and lead an internal team as the content and marketing function expands.

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