Senior Analyst, Search Engine Optimization

Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas serves the world’s leading brands through a global network of more than 5,500 employees across 65+ offices.

Search Engine Optimization Senior Analyst

– You’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy. You’ll collaborate with diverse teams including Marketing, Creative, Technology, Strategy, Insights, and Media, and gain an in‑depth knowledge of how these capabilities work.

Responsibilities

Consulting with internal teams and clients on search engine accessibility.

Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses.

Providing optimization recommendations for site content.

Developing and executing link‑building strategies.

Providing monthly or quarterly metrics reports to show value against all initiatives.

Qualifications

A four‑year degree in marketing, computer science or a related field.

2 to 4 years of experience in search engine optimization, web development, or analytics.

Basic knowledge of HTML, JavaScript, and CSS.

Solid analytical and problem‑solving skills – and a knack for details.

Strong communication and presentation skills – you’re poised, articulate and convincing.

Familiarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional Information
Our culture is built on fearless, inventive, and generous values. We honor and celebrate all identities, fostering belonging and equitable experiences. Publicis Groupe provides robust benefit programs including medical, dental, vision, disability, 401(k), parental and family care leave, tuition reimbursement, and flexible time off.

Compensation Range: $60,800 - $93,600. The Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical and 401(k) plans under stated criteria.

All your information will be kept confidential according to EEO guidelines.

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