Social Media Manager

Overview

Transform the everyday. Siemens Digital Industries Software is a global leader in Electronic Design Automation (EDA) software, hardware, and design solutions. We partner with the world’s leading producers of semiconductor microelectronic circuits and systems, enabling them to design and produce cutting-edge electronic products faster and more efficiently.
Wevolver, part of the Supplyframe portfolio (a Siemens company), is the leading content platform for professional engineers. We publish in-depth technical content, run customer-sponsored campaigns, and reach millions of professional engineers around the world across multiple channels.
We’re looking for a Social Media Manager to own the execution of customer social media campaigns on Wevolver. This is a hands-on, substance-driven role — not a scheduling job. You’ll be responsible for turning campaign briefs into high-quality social content that resonates with a technical audience, coordinating closely with our Customer Operations team.
Key Responsibilities

Customer Campaign Execution

— Execute customer campaign posts based on briefs from Customer Operations, with support from the technical editor on positioning and content accuracy.
Own the substance of every customer post — images, copy, angle — even when working with external designers or editors. You decide what goes out.
Manage scheduling, publishing, and community management for all customer campaign content across Wevolver’s social channels (LinkedIn, Instagram, Facebook, X).
Coordinate with Customer Success Managers on campaign execution, timelines, and reporting on impact and results.
Content Quality & Editorial Judgment

— Create posts end-to-end: select or commission visuals, write copy, choose the angle — not just place pre-made assets into a scheduler.
Apply editorial judgment to make customer content resonate with engineers. You’ll lean on the team (technical editor, designer) for input, but you own the final output.
Engage with comments and community responses on technical content — you need to be comfortable in the subject matter, even if your technical background is light.
Analytics & Performance

— Pull and analyse social media data (primarily via Sprout Social); share findings and evaluate campaign performance with the team.
Contribute to post-campaign reviews — what worked, what didn’t, what changes next.
Support the development of a structured learning loop across campaigns so that performance improves over time, not just campaign by campaign.
Coordination & Communication

— Work closely with the Customer Operations team, who will provide structured campaign briefs. You’re expected to push back, ask clarifying questions, and improve the brief where needed.
Coordinate with external support (freelance designers, video editors, copywriters) to produce campaign assets.
Provide proactive updates — no gaps in handoffs with CSMs or other team members.
Support the organic-focused social media function as needed, and help maintain consistency across customer and organic content.
Qualifications & Skills

2–5 years of experience in social media management, content marketing, or digital campaign execution.
Demonstrated ability to own the substance of social content, not just scheduling. You can show examples of posts you conceived, created, and published.
Strong editorial judgment — you understand what makes a post work for a professional, technical audience, not just a consumer one.
Light technical background or genuine comfort with engineering topics. You don’t need to be an engineer, but you can’t be out of your depth on topics like embedded systems, AI, or electronics.
Experience using Canva or other creative tools to produce social-native visuals, carousels, and short-form content.
Strong eye for graphic design — you know what looks good and what doesn’t, and you can create or direct visuals that meet a high standard without needing constant input.
Organised and reliable — you can manage multiple campaigns and deadlines without dropping things.
Clear communicator — proactive updates, structured handoffs, no surprises.
Experience with social media management tools (Sprout Social, Hootsuite, or similar) and basic analytics.
Comfortable working with freelancers and external creatives to produce assets.
Portfolio or examples of social media work you’ve created for a technical or B2B audience is a strong plus.
Nice to Have

Comfortable being a talking head for social media content (short-form video, reels, behind-the-scenes).
Working at Siemens Software

Siemens Software offers flexibility between working from home and in the office. We provide benefits and rewards aligned with a world leader in industrial software.

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