Vice President of Creative

Position Overview
The Vice President of Creative is a strategic and hands‑on leader responsible for driving high‑performing, conversion‑focused creative across digital platforms. This role sits at the intersection of brand storytelling and direct response marketing, ensuring all creative output not only elevates brand identity but also delivers measurable business results.

The ideal candidate brings deep expertise in social‑first creative, performance marketing, and team leadership, with a strong understanding of how data, production, and emerging technologies shape modern creative execution.

What You’ll Own

Lead the development of high performing direct response creative across social platforms (Meta, TikTok, YouTube, etc.)

Balance brand and performance creative

Oversee production and (preferred) direct on‑set shoots

Guide post‑production best practices for performance

Leverage data to inform creative decisions

Integrate AI tools into creative workflows

Lead and develop creative team

What You Bring

Proven track record in direct response creative for social platforms, supported by case studies and measurable results

Strong understanding of performance marketing platforms

Ability to balance brand and performance creative

Team management and leadership experience

Expertise in post‑production for conversion

Analytical mindset with the ability to use data to drive creative decisions

Preferred

Experience with on‑set directing and production leadership

Background in creative strategy at a high‑growth or performance‑driven company

Familiarity with AI video generation tools and their application in modern creative workflows

Success Metrics

Consistently producing creative that drives measurable growth (ROAS, CPA, CTR, etc.)

Increased creative testing velocity

Scalable creative frameworks

Developing a high‑performing, accountable, and innovative creative team

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