Product Marketing, II

Overview:
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer's and partner's needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about locally and globally. Come make an impact every day at Zebra.

What We’re Looking For:
The Product Marketing Specialist will be responsible for developing the North America go-to-market strategy for Zebra's Asset Visibility Solutions (AVS). This person will serve as the North America product SME for launches, refreshes and sustaining activities across the Zebra AVS product portfolio, managing all aspects of the regional go-to-market process. The Product Marketing specialist will adapt value propositions, messaging, sales tools and marketing materials where necessary to resonate with the local audience and is responsible, in collaboration with Global Portfolio Marketing, for ensuring regional sellers and partners are trained and equipped with the necessary knowledge and tools to effectively sell.

Responsibilities:

Responsible for North America GTM planning for Zebra's Asset Visibility Solutions, consisting of Printers, Scanners, Supplies, Sensors and value-added software.

Act as bridge between North America Marketing and Global Portfolio Marketing, ensuring that Zebra's products are positioned for success in the region.

Execute product lifecycle programs (launch, reinvigoration, and retirement), working in alignment with vertical marketing leaders, channel marketing and field marketing managers.

Responsible for monitoring and driving organizational response to primary AVS competitors' regional marketing campaigns, messaging, etc.

Support AVS demo representation at trade shows, briefings and corporate events to ensure we deliver on strategy & messaging for products at key events.

Lead North America marketing participation on AVS product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective.

Manage regionally needed content creation from inception through delivery.

Work with Vertical & Performance marketing teams to generate portfolio pipeline - marketing influenced & driven.

Ensure successful seller adoption of enablement materials.

Voice of customer into global product marketing team.

Qualifications:

Minimum qualifications: BA/BS degree in Business Administration or relatable field.

2+ years of Product Marketing experience; working in various settings including a corporation or for corporate clients; B2B experience strongly preferred.

Ability to technically understand how products fit in to create and deliver a solution.

Experience developing differentiated go-to-market strategies.

Experience successfully taking products to market for a large B2B company or agency preferred.

Preferred: Demonstrating a collaborative, cross-functional approach for planning and problem solving; Successfully managing multiple projects simultaneously; Exceptional presentation & communication skills.

Equal Opportunity Employer:
Zebra is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability and protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com.

Pay Range:
$68,400.00 - $102,600.00 Annual

Incentive Compensation:
In addition to base pay, Zebra offers this role the opportunity to earn a performance-based annual cash incentive, at a target equal to 5% of base pay.

Zebra Total Rewards:
We offer a comprehensive and competitive benefits program that includes healthcare, wellness, inclusion networks, and continued learning and development offerings. Community service days are available, in addition to traditional insurances, compensation, parental leave, employee assistance program and paid time off, depending on the country where you work.

Benefits:
We understand the importance of work-life balance and wellbeing, and we offer flexibility for our teams including hybrid work, adaptable hours, summer flex Fridays, focus Fridays, and an annual company-wide well-being day to promote revitalization and success.

Salary Variation:
Salary offered will vary depending on location, job-related skills, knowledge, and experience.

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