Growth Marketing Program Manager - Healthcare

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We've grown every year since, and today we're proud to be a $16 billion global provider of IT solutions and services.

Over 17,000 organizations worldwide rely on SHI's concierge approach to help them solve what's next. But the heartbeat of SHI is our employees - all 7,000 of them. If you join our team, you'll enjoy:

Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.

Continuous professional growth and leadership opportunities.

Health, wellness, and financial benefits to offer peace of mind to you and your family.

World-class facilities and the technology you need to thrive - in our offices or yours.

Job Summary

SHI is seeking a Growth Marketing Program Manager to support the growth of our Healthcare business. This role partners closely with Sales and Marketing leadership to strengthen alignment between SHI's Healthcare sales team and marketing organization.

The Manager, Growth Marketing Programs is responsible for executing integrated go-to-market (GTM) marketing programs that generate new business opportunities, enhance customer experience, increase brand awareness, and deliver measurable pipeline outcomes. This role requires a strong understanding of the healthcare market, sales processes, and demand generation strategies, along with hands-on knowledge of marketing channels that drive qualified leads and pipeline growth.

Role Description

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Manage the execution of marketing components of the go-to-market (GTM) strategy supporting SHI's solutions, including digital marketing, events, field marketing, content syndication, webinars, paid media, email nurture programs, and social media

Support demand and lead generation initiatives that contribute to pipeline creation and revenue goals

Support Marketing Development Funds (MDF) utilization, co-marketing campaigns, and joint value propositions with partners

Conduct market research to understand competitors, buying behaviors, and customer needs, providing insights to inform campaign strategy and field marketing priorities

Support go-to-market readiness for new solutions and partner with Sales Enablement to develop playbooks, case studies, battle cards, and campaign assets

Support the development of thought leadership content, including white papers, customer success stories, and campaign assets

Track key performance indicators (KPIs) across demand generation, pipeline contribution, and campaign performance

Provide regular reporting with performance insights and optimization recommendations

Partner cross-functionally with internal teams and continuously optimize marketing programs based on performance data and sales feedback

Behaviors and Competencies

Strategic Thinking: Can analyze situations and can lead the development and execution of strategic initiatives.

Detail-Oriented: Can manage complex tasks or projects, identifying errors or inconsistencies, and ensuring all details are addressed, necessary corrections are made, and quality is maintained.

Communication: Can effectively communicate complex ideas and information to diverse audiences and can facilitate effective communication between others.

Teamwork: Can lead a team effectively, facilitating cooperation, sharing information, and ensuring that all team members are able to contribute to their full potential.

Collaboration: Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.

Willingness to Learn: Can regularly integrate new skills and knowledge into daily work and is open to feedback and making changes accordingly.

Self-Development: Can actively seek feedback and use it constructively for personal growth.

Relationship Building: Can proactively seek out opportunities to expand networks, initiate collaborations, and contribute to team cohesion.

Problem-Solving: Can proactively identify potential problems, initiate preventive measures, and propose and contribute to innovative solutions.

Project and Goal Focus: Can optimize resources and efforts to ensure project goals are met efficiently.

Results Orientation: Can set challenging goals for their team and lead them to achieve these goals, demonstrating a consistent track record of results.

Skill Level Requirements

Skilled in strategic planning and implementation. - Intermediate

Experience in utilizing current marketing channels and techniques to effectively reach and engage target audiences. - Intermediate

Skilled in strategic planning and implementation. - Intermediate

The ability to effectively utilize software and platforms that are commonly used in the industry to analyze market trends, forecast sales, and drive business growth. - Intermediate

Other Requirements

Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent relevant experience

5-8+ years of experience in demand generation, partner marketing, or solutions marketing within B2B Technology

Experience supporting enterprise IT Services, SaaS, or adjacent software ecosystems

Familiarity with marketing automation platforms, CRM systems, and analytics tools

Experience partnering with Sales, Alliances, and Product teams in a matrixed organizational environment

Ability and willingness to travel to SHI, partner, and customer events as needed

Preferred

Strong organizational skills with the ability to manage multiple programs and initiatives simultaneously

Hands-on execution style with the ability to move seamlessly from strategy to implementation

Excellent written and verbal communication skills

Collaborative mindset with demonstrated success working with cross-functional teams

Positive, growth-oriented attitude with a strong desire to continuously learn and develop

The estimated annual pay range for this position is $80,000 - $110,000 which includes a base salary. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity - M/F/Disability/Protected Veteran Status