VP - Global Creative

Creative Leadership and Brand Vision

Develop and articulate the overarching creative vision and brand aesthetic for all consumer and professional touchpoints.
Evolve and maintain brand guidelines that reflect ZO’s position at the intersection of science, technology, and luxury skincare.
Lead conceptual development for integrated marketing campaigns across digital, social, e-commerce, PR, and global markets.
Creative Strategy and Execution

Translate business objectives, consumer insights, and product innovations into breakthrough creative concepts that drive brand equity and awareness.
Guide creative strategy for hero product launches, regimen storytelling, brand campaigns, and professional skincare education.
Oversee creative across packaging design, ensuring premium, modern, and clinically driven aesthetics aligned with regulatory requirements.
Partner with Product Marketing, R&D, Digital, and Education teams to create cohesive, high-impact storytelling across channels.
Team Leadership and Collaboration

Lead, mentor, and inspire a multidisciplinary creative team across design, art direction, copywriting, and content production.
Establish best-in-class processes that balance creativity with efficiency, speed, and quality.
Collaborate closely with cross-functional partners including R&D, Regulatory, and Global Marketing to ensure scientific accuracy and brand consistency.
Manage relationships with external agencies, production partners, and freelance creative talent.
Digital-First Content Creation

Lead development of social-first content strategy across TikTok, Instagram, YouTube and other social media platforms as needed.
Oversee performance creative optimization using A/B testing and data insights.
Drive e-commerce creative excellence including product photography, lifestyle imagery, and conversion-focused assets.
Ensure video production capabilities meet modern content demands (short-form, long-form, educational).
Content and Digital Experience

Drive creative direction for all digital platforms, including e-commerce, social media, CRM, educational portals, and paid media.
Elevate the brand’s digital design systems, UX/UI consistency, and visual standards on global websites.
Oversee photo and video production, including clinical imagery, before/after photography, product visuals, and campaign shoots.
Professional Channel Support

Guide creative development for the professional skincare channel, including dermatologist and med-spa materials, training resources, and scientific communication tools.
Ensure all clinical and scientific claims are visually presented with accuracy and credibility.
Business and Operational Accountability

Maintain creative budgets, optimize vendor partnerships, and oversee production timelines and deliverables.
Use data, testing, and performance metrics to refine creative strategies and maximize impact.
Ensure all creative remains compliant with medical-grade skincare regulations, global market requirements, and brand standards.
Required Experience

10+ years creative leadership in BEAUTY or SKINCARE (medical/clinical preferred)
NOT fashion, NOT pure lifestyle—must understand product-focused beauty creative
Portfolio demonstrating:

Premium skincare or beauty packaging design
Clinical before/after photography
Science-based storytelling that's visually compelling
Digital content that drives engagement AND conversion
E-commerce creative (not just brand campaigns)

Required Capabilities

Collaborative leadership: no egos, builds teams, welcomes strategic input
Clinical storytelling: translate complex science into beautiful visuals
Digital fluency: social platforms, performance creative, content production
Process excellence: implement creative briefs, review processes, brand standards
Team development: mentor designers, copywriters, and content creators
Brand stewardship: protect brand integrity while pushing creative boundaries
Technical Requirements

Expert knowledge of Adobe Creative Suite, Figma, and modern design tools
Understanding of medical/pharma creative regulations and claims requirements
Experience with video production and social content creation
Photography art direction (studio, lifestyle, clinical)
Preferred but Not Required

Medical device or pharmaceutical creative experience
Physician/professional channel marketing
Premium beauty brand experience (Estée Lauder, L'Oréal, Shiseido)
Agency background (blend of in-house + agency experience ideal)
Supervisory Responsibilities: 3-4 Direct Reports

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