Digital Marketing Manager

Description

ORGANIZATIONAL OVERVIEW
As the largest funder of Jewish causes in California, the Jewish Federation Bay Area connects donors, changemakers, and community partners to build a thriving, resilient future. The Federation serves as a trusted partner and advisor for those seeking to make an impact today while shaping a better tomorrow. We invest in education, social services, and security while mobilizing crisis relief worldwide. With over a century of leadership, we empower individuals and families to give strategically, building a thriving and resilient future for generations to come. Whether strengthening Jewish life in the Bay Area, safeguarding communities worldwide, or ensuring a safe and democratic Israel, we empower people to take meaningful action that echoes for generations.

ROLE SUMMARY
The Federation is seeking a detail-oriented Digital Marketing Manager to support our marketing efforts across email and web platforms. Reporting to the Managing Director, Marketing, this role is responsible for the implementation and management of email campaigns through Adobe Marketo, website content updates and brand consistency, UI/UX improvements in collaboration with our web development team, donor and event pages in GoFundMe Pro, and analytics reporting across all digital channels.

ESSENTIAL FUNCTIONS
Email Marketing

Build, manage, and deploy email campaigns using Adobe Marketo, including creating templates from provided content, segmenting audiences, scheduling sends, and managing/building smart lists

Monitor deliverability, maintain list hygiene, and ensure CAN‑SPAM compliance

Analyze campaign performance and provide regular reporting on open rates, click‑through rates, conversions, and other key metrics

Collaborate with the Salesforce data team to ensure accuracy of smart lists

Create/build nurture campaigns

Website Management & Content

Implement day‑to‑day website content updates, ensuring accuracy, consistency, and timeliness across all pages

Maintain consistency following brand guidelines

Build new landing pages and web content using WordPress (Elementor), applying best practices in layout, readability, and user experience

Conduct regular content audits to identify outdated information and flag gaps to the appropriate stakeholders

Fundraising & Event Pages

Build and configure donation and event registration pages in GoFundMe Pro, implementing provided copy and assets consistent with brand guidelines

Coordinate with events team and the marketing project manager to ensure campaign pages are accurately built and launched on schedule

Web Development Collaboration & UX

Serve as the primary liaison between the marketing team and external web developers

Define requirements, write briefs, and manage timelines for UI/UX improvement projects and site maintenance in collaboration with the Managing Director, Marketing and web developers

Analytics & Reporting

Own digital analytics across email, website, and fundraising channels, using tools such as Google Analytics, Marketo reporting, and GoFundMe Pro dashboards

Build and maintain regular reporting cadences (weekly, monthly, campaign‑level) for internal stakeholders

Translate data into actionable insights and recommendations that inform decisions for the communications and development teams

Track and report on KPIs including web traffic, email engagement, conversion rates, and fundraising performance

Requirements
QUALIFICATIONS, KNOWLEDGE, SKILLS, AND ABILITIES
Required

Proficiency with Adobe Marketo or comparable marketing automation platform (e.g., Salesforce Marketing Cloud, MailChimp, etc.)

Experience managing and editing website content via a CMS (e.g., WordPress, Drupal, or similar)

Familiarity with fundraising or event registration platforms (e.g., GoFundMe Pro, Classy, Salesforce NPSP, etc.)

Strong working knowledge of Google Analytics (GA4) and interpreting digital data

Strong organizational skills with the ability to manage multiple projects and competing deadlines

In‑office presence 2-3 days a week

Preferred

Experience working at a nonprofit, Jewish communal organization, or mission‑driven institution

Basic proficiency in HTML/CSS for email and web troubleshooting

Adobe Creative Suite or Canva experience for basic design tasks

Adobe Marketo Certified Expert (MCE) or equivalent certification

EDUCATION AND EXPERIENCE

5+ years of experience in digital marketing, with hands‑on execution across email, web, and analytics

Bachelor's degree in Marketing, Communications, Digital Media, or a related field — or equivalent professional experience

Salary commensurate with experience. Excellent benefits — medical, dental, vision, vacation, sick pay, holidays (including Jewish), and retirement plan.

EMPLOYMENT PRACTICES
The Federation views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a company culture where everyone can thrive. We strive to create a community that draws upon the widest possible talent pool to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values. The Jewish Federation Bay Area is an equal opportunity employer.

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