Marketing Manager

Summary

This position is assigned to one or more installations and supports all FFR Programs including Sheltering, Community Services (Morale, Welfare & Recreation, Fleet & Family Service Center and Child & Youth Program) and Food Services. NDW serves a patron base of active duty military, Department of Defense civilian employees, military and civilian retirees, family members, and reservists.
Duties

Develop professional marketing and promotional plans for regional Community Programs and events.
Make presentations of marketing plans to Program Managers and Navy Senior Leadership.
Establish and maintain regular meetings with managers and key personnel.
Conduct marketing analysis, data gathering and tabulation using tools such as Google Analytics, MIS/POS, surveys, focus groups, and other methods.
Conduct special project research as directed.
Prepare departmental materials to determine customer needs and desires.
Use marketing tools to publicize and encourage patronage through email, websites, presentations, banners, printed materials, and other promotional means.
Develop effective distribution plans and ensure posted information is current and timely.
Maintain tracking tools to meet marketing deadlines.
Serve as liaison for proofs requiring manager approval and coordinate with Visual Information Specialists.
Conduct installation-level public relations activities.
Administrative Duties

Research and order approved equipment, supplies, and promotional materials.
Provide input for the annual budget and track credit card purchases.
Ensure policies and procedures are followed.
Track inventory and maintain office security.
Write and proofread correspondence, memos, and emails.
Respond professionally to email and phone messages.
Maintain files and records, including photo libraries and media archives.
Customer Service

Develop or direct setup of exhibits and displays for events or programs.
Coordinate photo enlargements and display materials.
Staff displays as directed by the regional marketing director.
Arrange video production services and disseminate content to the widest audience.
Requirements – Conditions of Employment

Must have salary sent to a financial institution via Direct Deposit/EFT.
Must successfully pass the E-Verify employment verification check; any discrepancies must be resolved before employment.
A valid State driver's license is required to operate motor vehicles.
May be required to work periodically at various regional sites in addition to the assigned location.
Starting May 7, 2025, non‑affiliated individuals requesting access will need a REAL ID‑compliant driver's license or another acceptable form of identification.
Qualifications

Minimum of three years of experience in marketing or a related field OR a bachelor's degree in marketing, communications, public relations, or a related field with one year of experience (preferred).
Knowledge of all phases of marketing and communications, including principles, methods, practices, trends, and techniques.
Ability to gather, organize, and analyze business needs and develop marketing plans and recommendations.
Skill in solving problems, working independently, and managing multiple projects with deadlines.
Effective oral and written communication skills.
Ability to market and promote programs and motivate patrons.
Computer proficiency in Microsoft Office, Word, Excel, and Internet Explorer.
Solid organizational skills, detail oriented, and able to handle multiple projects within deadlines.
Additional Information – Spouse Preference

Spouses of active duty military members of the Armed Forces may receive preference in hiring under this announcement if they are among the best qualified and within reach of selection. Spouse preference does not apply to NF 04 and NF 05 positions. Applicants must identify in their application that they are requesting spouse preference and submit a copy of their current PCS orders along with the Military Spousal Preference Request form. Failure to provide the required documentation will prevent spousal preference from being granted.
Selectively Service Requirement

If you are a male born after December 31, 1959, you must register with the Selective Service System unless you meet certain exemptions. Failure to register will prevent you from being considered for employment.
Tax Information

When relocation expenses are authorized to perform a Permanent Change of Station (PCS) with the federal government, the IRS considers the majority of your entitlements to be taxable.
Public Trust

Public Trust is a type of background investigation; it is not a security clearance. Depending on the job, you must complete either the Standard Form 85 (SF85) or 85P (SF85P) questionnaire.
Eligibility for Benefits

Eligibility for benefits depends on the type of position and whether it is full‑time, part‑time, or intermittent. Contact the hiring agency for more information on the specific benefits offered.
Benefits

A career with the U.S. government provides employees and their families with a comprehensive benefits package designed to make a federal career rewarding.

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