VP, Direct Marketing

Overview
American Management Association (www.amanet.org), a world leader in talent development, is hiring a

Vice President of Direct Marketing,

who will be responsible for the growth of AMA’s public or open enrollment seminar business by driving AMA’s print marketing strategy and its integration with digital marketing, call center operations and customer service.

Responsibilities
Job Responsibilities include:

Define and optimize AMA's direct mail marketing strategy to acquire and retain customers, improve efficiencies, and enhance the customer journey.

Drive the financial performance of the public seminar business, with full accountability for related revenue and expense management.

Identify and lead new market penetration and product expansion opportunities to grow the marketing database, revenue, and market share.

Direct the public seminar scheduling strategy in collaboration with the Events Management team, pivoting as needed to respond to market demands and maximize revenue.

Leverage telemarketing campaigns, email, website content, and other digital efforts to achieve revenue targets.

Support call center operations through campaign rollouts, sales collateral development, and targeted call lists.

Collaborate with the Digital Marketing team to drive web sales.

Ensure disciplined planning and execution through effective budgeting and operational governance.

Leverage AI-driven qualitative and quantitative insights to identify growth opportunities, improve decision-making, and inform strategic direction.

Deliver results through strong leadership, fostering collaboration, alignment, and accountability across teams and the broader division.

Lead effectively within a highly collaborative environment, influencing across functions to achieve shared objectives.

Lead and enhance all aspects of the Membership value proposition.

Perform other related responsibilities as assigned.

Qualifications
Qualifications include:

Bachelor’s degree in Marketing, Business, or a related field required; MBA or advanced degree preferred

10+ years of progressive experience in direct marketing, customer acquisition, retention, or lifecycle marketing required

Proven success in growing revenue by driving integrated marketing strategies (print, digital, social, email, and call center)

Learning & Development or related industry experience preferred

Strong track record of managing large budgets and driving measurable ROI

Experience with data-driven marketing, analytics, testing, and optimization

Demonstrated financial acumen, including P&L ownership or significant budget accountability

Ability to leverage advanced analytics and AI-driven insights to inform strategy and drive growth

Proven people leader with experience building and leading high-performing teams

Strong executive communication and cross-functional collaboration skills

Results-oriented, strategic thinker with the ability to execute at scale

Travel in accordance with business need

An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans- an ADA compliance organization

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