Retail Media & Advertising Sr. Manager

About the Company:

Live Comfortably is a growing consumer bedding company with a portfolio of licensed and owned brands including Serta, Protect-A-Bed, Restful Nights, Downlite, and Good Housekeeping. We sell across Amazon, Walmart, Target, and our own DTC sites and are building a more aggressive, full-funnel go-to-market strategy.

Overview:

The Retail Media & Advertising Senior Manager sits at the center of this effort, serving as the bridge between our agency partners and the business. This role owns the orchestration, performance accountability, and strategic direction of retail media and paid digital advertising across marketplaces and DTC. The right candidate brings agency or retail media experience, understands how these platforms truly work, and is ready to step into a brand-side leadership role with clear ownership of outcomes.

Essential Duties and Responsibilities:

(Includes the following, other duties may be assigned)

Primary Responsibilities :
Agency orchestration and leadership

Own day-to-day management of retail media and paid digital agency partners, including PacVue (Amazon), BlueWheel (DTC paid media), and additional agencies as the portfolio grows
Challenge agency strategies, push back on underperforming or misaligned plans, and ensure all partners are working toward shared business objectives rather than in silos

Amazon advertising oversight

Partner with PacVue on full-funnel Amazon advertising across Sponsored Products, Sponsored Brands, DSP, AMC, and tentpole events
Critically review media plans, ask the right strategic questions, and ensure recommendations are built around business objectives-not agency constraints

DTC paid media management

Oversee paid social, affiliate, and search performance for RestfulNights.com
Understand traffic acquisition costs, conversion economics, and the connection between paid media, email/CRM platforms, and on-site experience
Drive the agency toward an integrated, full-funnel view of performance rather than channel-by-channel reporting

Omnichannel and retail media expansion

Manage advertising efforts across Walmart Connect, Target's retail media network, and other emerging or pureplay channels
Evaluate agency-managed services and, in select cases, perform hands-on optimization for smaller or test-and-learn accounts (e.g., Wayfair)

Budget ownership and investment strategy

Own the advertising budget across channels, tracking spend versus plan
Provide clear recommendations on where incremental investment should be scaled or reallocated based on performance

Social media oversight

Oversee organic social media strategy and execution, including LinkedIn for brand building
Ensure quality, consistency, and alignment through development and management of a content calendar

Cross-agency integration

Actively coordinate across PacVue, BlueWheel, and internal tools to ensure shared audiences, creativity, timing, and insights are connected
Align Amazon tentpole events with DTC and omnichannel media strategies

Performance reporting and communication

Build and maintain a clear, consistent view of advertising performance across all channels
Report performance, insights, and recommendations to senior leadership and participate in monthly business reviews

Education And/or Experience:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimum Qualifications:

3-5 years of experience in retail media, performance marketing, or digital advertising
Agency or retail media background strongly preferred, with direct exposure to building and evaluating media plans
Solid working knowledge of Amazon advertising, including Sponsored Ads, DSP, and AMC
Proven experience managing external agencies and holding them accountable to performance
Strong analytical skills, with the ability to pull reports, identify trends, and present clear, actionable recommendations
Experience managing or owning advertising budgets
Highly organized, self-directed, and comfortable operating in a fast-paced environment with minimal process overhead
Preferred Qualifications:

Experience at a retail media or performance agency in an account management or strategy role, ideally supporting CPG or home goods brands
Familiarity with DTC paid social and search platforms (Meta, Google) and on-site conversion dynamics
Working knowledge of Walmart Connect, Target's retail media network, and other omnichannel advertising platforms
Exposure to Amazon Marketing Cloud (AMC) and audience-based strategies
Experience with CRM or lifecycle marketing tools such as Listrak or Klaviyo and their integration with paid media
Comfortable using market intelligence and analytics tools such as Stackline, Profitero, or similar platforms