Keyword Ad Specialist in the service industry

Role Description
This is a full-time on-site role located in Framingham, MA, for a Keyword Ad Specialist. The Keyword Ad Specialist will develop, implement, and optimize pay-per-click (PPC) campaigns across various platforms to generate leads and drive customer acquisition for clients in the entrepreneurial space. Key responsibilities include performing keyword research, analyzing campaign performance, managing budgets, and collaborating with team members to align advertising efforts with broader marketing strategies.

Qualifications

Strong analytical skills, including the ability to interpret data, track campaign performance, and provide actionable insights

Effective communication skills to collaborate with internal teams, explain campaign strategies, and present results to stakeholders

Experience in customer service and sales, with an understanding of customer acquisition and retention strategies

Basic knowledge of finance and budgeting to efficiently allocate and manage campaign funds

Proficiency in using platforms like Google Ads and social media advertising tools is highly desirable

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred

A proactive, detail-oriented, and results-driven individual who can thrive in a fast-paced team environment

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