Marketing Manager

Marketing Manager
This position is responsible coordinating the day to day activities of the marketing functions that lead to completion of projects, tasks and initiatives. The position is responsible for execution, support and assistance to the Marketing department in all areas of the company business.

Responsibilities

Create and manage Marketing Calendar to drive retail, admissions and service for all schools

Coordinate bi-monthly marketing meetings and manage the timelines associated with all calendar events

Manage all marketing initiatives – planning, budgeting, execution, results

Drive and manage all social media strategy and content – organic and paid

Manage website via WordPress

Develop promotions to drive retail and service sales

Own all communication between creative agency and internal operations team

Manage and respond to all Yelp and Google reviews

Create and schedule bi-weekly blog content to boost SEO and brand recognition

Compile and distribute all marketing and retail reporting

Proficiency with Sales Force to generate reporting with Admissions and lead acquisition

Produce monthly recaps of all advertising initiatives

Generate weekly sales results and distribute among the schools with performance to goal and last year

Participate in all Aveda Marketing calls to understand and communicate upcoming retail initiatives

Drive admissions enrollments through social and PPC

Organize marketing and social update calls with field teams

Organize and track promotional events to gain new students

Execute tracking for High School Recruitment campaigns

Collaborate with management, internal teams and school Directors on marketing strategy

Special Projects as assigned

General

Work in accordance with the Aveda Mission Statement; adhere to company policies and procedure

Manage expenses within fiscal guidelines

Participate in team meetings

Requirements

BA/BS Degree in a business-related field preferred

3+ years’ experience in marketing, advertising, or retail environment

Proficiency with design softwares – InDesign, Illustrator or equivalent

Must be motivated and able to work with minimal supervision

Desire to work in a fast-paced environment

Proficiency with WordPress

Ability to maintain confidentiality

Detail oriented and organized

Excellent verbal and written communication skills

Must have good follow-up skills

Be willing to assist all team members and able to prioritize workflow

Excellent computer skills with Excel, Word, PowerPoint and Outlook

Goal driven and proactive

Excellent customer service skills

Ability to travel as needed

Supervisory Responsibilities
There are no supervisory responsibilities for this role.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand; walk; use hands to handle, or feel; reach with hands and arms; talk or hear; and smell. The employee is occasionally required to sit. The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The work is performed in a variety of environments. These include but are not limited to driving in the employee's car and working in an office setting. Work could also involve time spent in school, salons or spa environments.

Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

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