Personalization & Engagement Product Manager

Responsibilities
We’re looking for a Personalization & Engagement PM to drive behavior-driven experiences across our digital ecosystem. You’ll own next-best-action campaigns, targeted offers, and personalized content across the Content Network, Deals, Loyalty program, and Home Page Dashboard, collaborating closely with product, analytics, and engineering teams.

Define and execute personalization and engagement strategies across multiple digital experiences.

Design and manage targeted campaigns and incentives to drive engagement, retention, and customer behavior.

Partner with horizontal PMs (Content, Deals, Loyalty, Dashboard) to ensure personalized interventions align with the overall user experience.

Collaborate with the CMS/platform team to implement segmentation, targeting, and personalization logic.

Use analytics and experimentation to measure campaign impact and optimize performance.

Requirements

5+ years in product management, preferably in personalization, engagement, or behavioral campaigns.

Experience with cross‑channel digital products (web, app, dashboards).

Strong analytical skills and comfort with experimentation and data‑driven decisions.

Experience collaborating with platform/engineering teams to implement personalization solutions.

Ability to navigate a matrix organization and collaborate effectively across multiple PMs.

Work Shift
HYBRID – Western Union values in‑person collaboration, problem‑solving, and ideation whenever possible. The expectation is to work from the office a minimum of three days a week.

Benefits
We offer short‑term incentives, multiple health insurance options, accident and life insurance, and access to best‑in‑class development platforms.

US‑specific Benefits

Medical, Dental and Life Insurance

Tuition Assistance Program

Parental Leave

One day volunteer time off

$0 Money Transfer Fee Discount Code – Quarterly

Recognition Program “Game Changers”

Employee Discount Program

Global Adoption Assistance

Global Scholarship Awards Program

401K plan

Salary
The base salary range is $120,000 - $150,000 per year. Total on target compensation includes a base salary plus short‑term incentives that align with individual and company performance.

Other Details
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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