The Field Marketing Manager II supports Aramark’s clients with product innovation, merchandising, and promotions. The role serves as a liaison between Aramark’s Marketing team and client account locations, ensuring that client and consumer needs are met while adhering to Aramark standards.
Responsibilities
Conduct marketing research and data collection (focus groups, surveys, campus mapping, trend development, competitive pricing analysis)
Strategic planning, innovation, and creativity: develop marketing plans and new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
Sales support: develop and execute annual campaigns, including oral and written presentations for various target groups; support business development with RFP responses, sales presentations, and client business reviews (CBRs)
Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, and social media marketing
Build relationships with clients, organization department heads, subgroups, and community groups
Qualifications
At least 3 years of product, marketing, and/or merchandising experience
Experience managing at least 2-3 direct reports
Bachelor’s degree or equivalent experience in business or marketing
Proven ability to increase sales and measure the impact/return on investment of program implementation
Proactive, assertive, and creative with strategic thinking skills
Excellent interpersonal skills, including presentation, public speaking, and client interaction
Proficiency with social media and MS Office productivity tools
Valid driver’s license and vehicle
Equal Employment Opportunity Statement
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status, or other characteristics protected by applicable law.
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Field Marketing Manager II
Aramark, Bentonville, AR, USA
Pay: 60.000 - 80.000
Job type: Full Time