Senior Associate Brand Manager, Wild Bird

Senior Associate Brand Manager – Wild Bird
Location: Milwaukee Metro

Love pets and want to build brands people actually care about? We’re looking for a Senior Associate Brand Manager to join our Wild Bird team and help bring new products to life—from concept to shelf. In this role, you’ll collaborate cross‑functionally with product development, R&D, operations, and creative teams to bring products to market, manage a large portfolio, and shape how our brands show up in‑store and online.

Role Overview
The Senior Associate Brand Manager (Sr. ABM) will play a critical role within the Marketing organization, supporting end‑to‑end management of the Wild Bird portfolio. This role requires strong analytical rigor, financial acumen, and business judgment, combined with the ability to lead cross‑functional teams and operate effectively in a fast‑paced, entrepreneurial environment.

Responsibilities

Support P&L management, including forecasting, budgeting, and delivering against revenue, profit, and share growth targets

Identify, size, and prioritize growth opportunities, and lead development and execution of business growth plans

Analyze category trends, market data, and business performance to generate insights and actionable recommendations

Lead innovation and renovation initiatives from ideation through commercialization, including new product launches and product/packaging improvements

Develop and execute strategic marketing plans and integrated marketing communication (IMC) programs to drive brand equity and consumer engagement

Act as a category expert, developing deep understanding of consumer and customer needs to inform strategy and execution

Lead cross‑functional teams (Customer Marketing, R&D, Operations, Finance, among others) to deliver key initiatives

Manage and optimize pricing, assortment, and portfolio strategy based on performance and financial insights

Develop business cases and go‑to‑market plans for new products, including consumer validation, forecasting, pricing, and select sales enablement materials

Evaluate marketing programs based on financial impact, consumer engagement, brand metrics, and optimize performance

Partner with Creative teams to develop packaging, digital, and in‑store marketing assets

Support development and execution of annual and long‑range business plans

Manage multiple projects and timelines, proactively identifying risks and driving solutions

What You’ll Gain

Hands‑on experience launching products in a national consumer brand

Experience developing products to be sold in traditional brick‑and‑mortar stores and extensive experience in what it takes to win in e‑commerce

Exposure to cross‑functional teams across marketing, product, and operations

Experience working with real market and sales data

A clear path to grow into Brand Management or Product Management roles

Exposure to the full product lifecycle, from concept through launch and post‑launch optimization

Ownership of projects with visible impact on the business

Opportunities to present work to internal stakeholders and contribute to key business decisions

Qualifications

Bachelor’s degree in marketing, business, or related fields

2+ years of relevant CPG marketing or brand management experience

Experience in new product development and commercialization preferred

Strong analytical, financial, and business judgment skills with the ability to translate data into actionable insights

Proven ability to lead and influence cross‑functional teams

Experience in consumer‑packaged goods (CPG) brand or product management

Demonstrated ability to manage multiple priorities in a fast‑paced environment

Strong communication and presentation skills, with ability to influence stakeholders

Experience with syndicated data (Nielsen, Stackline, among others), financial analysis, and consumer research

Solid project management and problem‑solving capabilities

Work Environment
Currently working a hybrid schedule: 4 days in office, 1 day remote

Benefits Package & Employee Programs

Comprehensive Medical, Dental, and Vision Insurance

Free Lift and Disability Insurance

401(k) with company match and discretionary contribution

Paid vacation, holidays, and sick time

Paid parental leave

Employee Assistance Program

Education assistance (degrees and certifications)

Access to on‑demand learning resources

Employee discounts (cell phones, gym memberships, entertainment, and more)

Referral bonus program

Access to on‑demand pay

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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