Organic Social Media Manager

At Regions, the Social Media Manager is responsible for Regions’ interactions with the public by implementing social media platform content strategies as well as guiding and executing Regions social media governance program. This position analyzes engagement data, identifies trends in customer interactions and plans digital campaigns to build community online. The focus is on increasing Regions’ brand, driving revenue, and generating engagement and loyalty across all Regions’ social media platforms.

Primary Responsibilities

Manages a small team

Collaborates and works closely with internal partners throughout the organization on social media initiatives, governance, risk ownership, oversight, monitoring and reporting

Supports the overall Regions brand

May develop, implement, and maintain an enterprise-wide social media governance program and partner with stakeholders across the bank to create or modify policies related to social media

Focuses on building followers and increasing engagement across Regions’ main social media platforms

Develops annual plan, quarterly, and monthly content plans in addition to leading social media strategy and content development across all campaigns as needed

Works with Insights team to develop insights, education, tools for customers and prospects to improve customer engagement

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

Requirements

Bachelor’s degree in Marketing, Communications or related field

Five (5) years of experience in marketing and/or communications

Advanced knowledge of social media platforms with hands on experience with social media management for brands

Preferences

Background in social media marketing, technology, tools and trends

Management experience

Skills and Competencies

Ability to identify and track relevant community metrics (e.g. repeat attendance at events)

Ability to interpret website traffic and online customer engagement metrics

Ability to learn additional systems as needed

Ability to research, analyze data, and derive facts

Ability to work under pressure and meet deadlines

Attention to detail and ability to multitask

Good judgment for customer interaction online

Knowledge of online marketing and marketing channels

Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

Strong verbal, written communication, and organizational skills

Strong work ethic and self-motivation

Additional Responsibilities

Manages planning, development, execution, monitoring, optimization, analysis and reporting of Organic Social Media strategy for current and future state channels.

Helps drive continued implementation and optimization of the Social Media Playbook to guide strategies to aid in growing overall engagements, impressions, shares and followers with a focus on key performance indicators, growth activities (Always-On Amplification, Sponsorship Maximization, Surprise & Delight), and competitor analysis.

Develops test-and-learn (or pilot) strategies as appropriate to test new opportunities or to evaluate value of programs (Influencers, Executive Social Media Program, Employe Advocacy Program).

Uses Social Listening and historical data to enhance content strategy and performance.

Builds an engaged Social Media Community through reactive and proactive engagements and Surprise & Delight.

Focuses on increasing Regions’ brand awareness and deepening brand affinity and loyalty. Supports the overall Regions brand, while strategically supporting key lines of business with custom content.

Focuses on producing Social-First content for Regions’ Social Media channels that drives engagement, impressions and followers. Continually optimizes based on performance, Social Listening data and channel updates.

Manages a team of Social Media Coordinators, Community Managers and Content Producers. Performs general management duties including onboarding, performance reviews, training, etc.; sustain associate engagement, morale, growth opportunities and retention.

Manges the Social Media budget.

Helps manage relationship with primary Social Media vendor.

Enhances internal visibility and understanding of Organic Social through regular presentations to Marketing and Communications and other business units.

Sets goals and KPI's, builds reporting to track performance to highlight opportunities and insights, and communicates results regularly to key stakeholders.

Continued awareness of the Social Media landscape on key behaviors, trends, innovations, emerging technologies, and changes that affect Social Media. Evaluate and provide thought leadership and perspective where appropriate.

Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target
Minimum: $99,624.25 USD

50th Percentile: $133,670.00 USD

Incentive Pay Plans
This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance. Opportunity to participate in the Long Term Incentive Plan.

Location
Birmingham, Alabama

Equal Opportunity Employer/including Disabled/Veterans

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