Marketing Executive

The Marketing Executive is the in-house execution lead for marketing across the Livingstone Health Group — the day-to-day marketing arms and legs for our Specialist clinics and Phoenix Medical Group (PMG) GP network. The role reports to the Marketing Manager and serves as the working interface between our doctors, clinic teams, internal stakeholders, and external marketing agencies.

Scope of Work

In-house execution of all marketing activity across Livingstone Specialist clinics and PMG.

Working liaison with external agencies — briefing, asset routing, approvals, deadlines.

Doctor and clinic coordination for content vetting, image/video assets, and event support.

PHMC / HSA / MOH compliance QC across all outbound content and digital channels.

Lead-source tracking and conversion reporting back to the Marketing Manager.

Key Responsibilities
1. Agency & External Vendor Management

Brief external agencies on campaigns, websites, EDMs, SEO and SEM scopes; confirm deliverables and timelines in writing.

Route every agency deliverable through the correct doctor / clinic for vetting; consolidate edits and feed back within 48hours.

Provision and revoke agency access cleanly — Google Search Console, GA4, Google Business Profile, Meta Business Manager, domain EPP, cPanel / hosting.

Hold agencies accountable to scope and quality — flag overruns, missed deadlines, or asset errors immediately.

2. Doctor & Clinic Coordination

Chase doctor approvals on writeups, landing pages, and campaign assets with professional persistence — escalate at the right point, not too early, not too late.

Source assets that agencies need: doctor headshots, in-action clinical photography, raw video for reels, event recordings, patient / model volunteers.

Build operating relationships with clinic CAs and managers across the network.

3. Medical Content QC & Compliance

Read every piece of marketing content as a layperson and as a compliance filter — flag medical / anatomical inaccuracies back to the doctor before publication.

Maintain working knowledge of PHMC, HSA, and MOH advertising rules; pre-empt violations before they go live.

Respond same-day to any regulator letter; coordinate immediate takedown and scan sister sites for the same risk.

4. Campaign Execution & Digital Marketing

Coordinate end-to-end execution of paid campaigns (SEM, social ads), SEO content batches, EDMs, landing pages, and main-site refreshes.

Track lead sources, enquiry-to-consult conversion, and ad spend efficiency by channel; report monthly to the Marketing Manager.

Maintain a rolling 12-week marketing calendar across all clinics and the GP network; flag conflicts and capacity issues early.

5. Budget Reconciliation & Reporting

Hold a running view of monthly marketing spend by channel (SEO / SEM / SMM) per clinic; reconcile agency invoices against approved budgets before sign-off.

Surface budget reallocation proposals to the Marketing Manager with a clear rationale and expected return.

Produce a clean monthly marketing dashboard — spend, leads, conversion, top performers, watchlist.

6. Cross-functional & Internal Communication

Day-to-day point of contact for clinic teams on marketing matters — calm, prompt, and professional.

Same-day acknowledgement on all incoming requests; clear, sharp written communication (KISS principle).

Work alongside Business Development on joint go-to-market initiatives for new specialists and clinic openings.

7. Ad-hoc & Special Projects

Support new clinic / new specialist onboarding from a marketing standpoint — ACRA, UEN, contact details, web presence, agency setup.

Any other marketing-related duties as assigned by the Marketing Manager or CCO.

Job Requirements

Diploma or Degree in Marketing, Mass Communication, Business, or related discipline.

Marketing execution experience — 1–2 years for Marketing Executive; 3–5 years for Senior Marketing Executive. Healthcare, regulated services, or agency coordination exposure preferred.

Meticulous and detail-oriented — able to spot inconsistencies in content, numbers, and asset specs.

Strong written and verbal English — able to draft sharp, professional WhatsApp / email communication.

Working knowledge of digital marketing fundamentals — SEO, SEM, social, web analytics — sufficient to challenge an agency.

Comfortable handling senior doctors and clinic principals; persistent but tactful in chasing approvals.

High personal organisation — uses time-blocks, calendars, and trackers as a default, not an exception.

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