Vice President, Strategic Partnerships

Location
Irvine, CA (Hybrid)

Compensation Range
$208,519 - $277,418 DOE

Annual Incentive Plan Bonus Target
30%

Who We Are
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. The Company operates a diversified platform of five brands spanning verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio includes Club Pilates, the largest Pilates brand in the United States; StretchLab, one‑on‑one and group stretching services; YogaSix, a large franchised yoga brand; Pure Barre, a total body workout; and BFT, a functional training program.

Role Overview
Vice President of Strategic Partnerships will lead and build a high‑impact partnerships function across all portfolio brands. The role defines and executes the partnerships strategy to drive customer acquisition, increase brand visibility, and improve franchisee economics. As the leader of a lean team, the VP owns the partnership lifecycle from sourcing and deal execution through activation, performance management, and optimization.

Key Responsibilities

Partnership Strategy & Growth

Define and lead the strategic partnerships roadmap across all brands, aligned with company growth priorities.

Identify and prioritize opportunities across aggregators, loyalty ecosystems, lifestyle partnerships, and access solutions.

Build a diversified partnership portfolio that drives leads, revenue, and long‑term customer value.

Develop clear frameworks to evaluate partnership opportunities based on strategic fit, financial impact, franchisee benefit, and operational feasibility.

Deal Sourcing & Execution

Proactively source and develop high‑impact partnerships that expand reach and drive customer acquisition.

Lead end‑to‑end deal lifecycle, including outreach, structuring, negotiation, and contract execution.

Design partnership models that balance growth with franchisee profitability.

Build compelling business cases and recommendations to support decision‑making.

Franchisee‑Centric Impact

Ensure partnerships drive value at the studio level, improving lead flow, conversion, and customer lifetime value.

Prioritize partnerships that reduce customer acquisition cost (CAC) and improve overall unit economics.

Partner with Franchise Operations and Brand teams to ensure seamless rollout and adoption across studios.

Design partnerships that are operationally simple and scalable across a distributed franchise network.

Activation, Operations & Governance

Oversee the rollout and activation of partnerships across multiple brands and stakeholders.

Establish streamlined processes, trackers, and governance models to manage partnerships at scale.

Lead cross‑functional coordination across Marketing, Product, Finance, Legal, and Brand teams.

Implement clear communication and change‑management practices to ensure alignment across internal teams and franchisees.

Performance & Optimization

Define and track KPIs across partnerships, including leads, revenue, ROI, CAC, and LTV.

Build reporting frameworks and partner with analytics teams to generate actionable insights.

Continuously evaluate and optimize partnerships to improve performance and scalability.

Hold both internal teams and external partners accountable to agreed‑upon outcomes.

Team Leadership (Lean Team Environment)

Lead and develop a small, high‑performing partnerships team.

Operate with a player‑coach mindset—balancing strategy with hands‑on execution.

Establish clear roles, priorities, and workflows to maximize team efficiency.

Foster a culture of ownership, accountability, and cross‑functional collaboration.

Executive Collaboration & Industry Presence

Serve as a strategic partner to executive leadership and brand presidents.

Provide regular updates and insights on partnership performance, opportunities, and risks.

Represent Xponential Fitness in partner discussions, negotiations, and industry forums.

Stay ahead of industry trends, identifying innovative partnership opportunities.

Qualifications

10–15+ years of experience in strategic partnerships, business development, or corporate strategy.

Proven track record of sourcing and closing complex, high‑value partnerships.

Experience in franchise, multi‑unit, marketplace, or consumer‑facing businesses strongly preferred.

Strong financial and commercial acumen, with understanding of CAC, LTV, and revenue models.

Ability to operate both strategically and tactically in a lean team environment.

Exceptional communication, negotiation, and stakeholder management skills.

What Success Looks Like

Partnerships that drive meaningful increases in studio‑level leads, conversions, and revenue.

Improved acquisition efficiency and reduced CAC across brands.

Strong adoption and execution of partnerships across the franchise network.

A structured, scalable partnerships function with clear processes and visibility.

A high‑quality, diversified partner portfolio aligned with long‑term growth.

Benefits

Competitive Salary depending on experience.

Comprehensive Medical, Dental and Vision benefits.

Opportunities for additional bonuses.

401k plan with 4% company match.

Complimentary corporate memberships to XPLUS and XPASS.

Discounts up to 30% on retail brand merchandise.

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

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